Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR How can you improve technical and SEO skills? What are the new services? Influencer engagement. About the study.

Media Relations 99

Media Relations Report Industry SEO 99

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity SEO Measurement 136

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. This allows you to benchmark where you are as a brand in comparison.

How To 62

How To Analysis Comparison B2C 62

Shift Communications

MARCH 16, 2015

The measure may cost news publishers web traffic and risks misleading users, analysts said. Google’s commentary also does not mention SEO. Based on this, Google’s previous guidance that press releases can harm your SEO still stands. Content Marketing Marketing Metrics Press Release SEO'

Google 60

Google SEO Web Comparison 60

Buzzstream

AUGUST 29, 2018

There’s no doubting that links are a staple of any SEO diet. If you want to read more about how these metrics are calculated, you can check out this comparison on the BuzzStream blog. However, I want to pose a question many people may not be asking themselves – do you need links? The key part of this question is you.

Comparison 113

Comparison Data Analytics Tools 113

The Resolution Blog

DECEMBER 29, 2017

It’s therefore essential to understand why the shares differ and why one article has worked better in one campaign in comparison to another. 30–39: That’s good and will pass on SEO benefit to your client’s content 40–59: A strong site (see above) 60–80: A very strong site 81–100: Awesome! 20–29: Pretty average (see above.)

Google 120

Google Analysis Comparison Data 120

Waxing UnLyrical

NOVEMBER 28, 2010

What is the best SEO secret you know? Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. I liked the way James summarized a discussion on Quora around SEO secrets ; I think the full discussion is worth you checking it out as well. I thought this was a good primer.

SEO 42

SEO Measurement Blogging Facebook 42

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. It’s not exactly an apples-to-apples comparison but it’s enough to pay attention. PR Measurement: A Pulse Check on How Communicators Show Value. Indeed, I agree.

Agency 93

Agency Trends Marketing Survey 93

Buzzstream

DECEMBER 17, 2020

It takes search data for keywords and transforms the results into visualisations of the most commonly asked questions, the most searched for terms surrounding the topic and the comparisons, that are often searched for, surrounding that topic. Measuring success. Now, it’s time to see the ‘value’ of these links from an SEO perspective.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. David Berkowitz , Founder, Serial Marketers.

Marketing 189

Marketing Content Marketing Data Social Media 189

Konnect Agency

JANUARY 19, 2021

Now, you can really encourage action because you have enough data about your target customer as they’ve worked their way down the funnel to be able to reach them through advertising, promotions and other actions measured by total conversions and return on ad spend (ROAS). Consideration.

Marketing 52

Marketing Mobile Social Media Comparison 52

Shift Communications

JANUARY 6, 2016

Tumblr can also boost your brand’s SEO – it allows search engines to index your blog, and you can tag posts with keywords you want related to your brand. The main thing to emphasize is measurement. If you don’t choose what you want to measure, you won’t see results. What are your goals? A Brand That Dominates on Tumblr.

Brand 60

Brand Branding Comparison Social Media 60

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. So, with so many potential benefits, how is success measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Hence the "spin doctor" and "flack" comparisons, why you can sub PR pro into many lawyer jokes. So what’s new about you ?

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

DECEMBER 24, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Read more: PR Measurement: A Pulse Check on How Communicators Show Value. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78