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Comparing top 2021 media monitoring vendors

Onclusive

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients.

Media 370
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The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

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The sit-down restaurant chains making headlines in 2023

NewsWhip

To keep the link to our previous blog we’re also going to include Chick-fil-A for comparison, as the chicken restaurant faced some drama this week. Specifically we’re going to spend some time looking at sit-down restaurant chains, including the likes of Applebee’s, Texas Roadhouse, PF Chang’s and Chili’s. So let’s dig in.

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Writing The Killer PR Plan

ImPRessions - Crenshaw Communications

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130
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Taking control of your corporate branding

Presspage

Not only their corporate office , but also local offices such as The Netherlands and Russia have the same look & feel to support the global brand. The same goes for measuring the results of your PR efforts. A good example of a company who is ensuring a consistent branding, is Velux.

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Measuring PR in Europe: Beyond the numbers

PR in High Definition

However, Europe is comprised of over 40 countries and 23 languages, and subsequently requires a lot of nuanced thought, particularly as it relates to measuring success. It’s true you should always look to maximise the impact of your content, but there are a few important aspects to consider when measuring success.

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Maxim Behar is in the show "Cross point" season 2 on Nova TV speaking to the host Mikhail Dyuzev on the topic, "The communications expert's point of view"

Maxim Behar

such as the plate on Buzludzha and to make such comparisons. We must have measure and we must have pragmatism. Of course, this is for marketing or advertising purposes, probably at the behest of a company or why not a political party, local elections are coming up.

Energy 52