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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

The moves were part of a plan to sell the company and deliver a robust return for its investors and key officers. Recognizing that a “marketing technology” identity would help grow its business and strengthen the perception of its value, the company and our team worked to create an updated, technology-focused positioning.

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9 Strategies for Building a Winning Professional Brand

PRSay

Our professional brands are not dissimilar from the brands of companies or products. Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. Seek out relevant courses, workshops, seminars and webinars.

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PR’s Top Tech Events For Executive Speaking Gigs

ImPRessions - Crenshaw Communications

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. 8 top tech events for thought leadership. Get your speaker submissions ready!

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10 Networking Events for PR Professionals

5W PR

Public Relations Leadership Forum Co-sponsored by the Institute for Public Relations, PR Council, and Page Society, this intense two-day seminar is designed for mid-career communications managers at global companies and PR firms.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. It sponsors a series of Financial Learning Seminars, underwrites research about the cost of financial stress in the workplace, and raises funds for financial wellness causes.

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Source: Prince Harry ‘Is Not Unhappy.’ He and Meghan are ‘Excited,’ Planning Their Future

Mark My Words

It might involve sitting on the board of a Silicon Valley company, for example, leadership courses, inspirational seminars or helping corporations with their own philanthropic goals to give back. He could be a very disruptive force in that world.”

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It’s All About The (PR) Relationship

ImPRessions - Crenshaw Communications

We often retain a writer or editor to moderate “thought leadership” panels of experts to explore a key issue relevant to a client’s business. We’ve also worked with financial writers to conduct a series of seminars designed to teach personal finance skills for a credit union client.

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