Beyond PR
MARCH 30, 2016
Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. Find your company name and the booth number listed with it.
Beyond PR
SEPTEMBER 21, 2016
Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.
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The Hoffman Agency
JULY 18, 2023
An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. Particularly with large-scale events, it can be difficult and time consuming to locate the companies and people you want to speak with.
Solo PR Pro
OCTOBER 16, 2018
You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. Every company is a digital company in some way and must be prepared to communicate about data breaches and theft, ransomware, and other ways private information becomes public,” adds Diane K.
Sword and the Script
SEPTEMBER 10, 2019
About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. For B2B product companies that number came in at 7.1% For B2B product companies that number came in at 7.1%
Beyond PR
JULY 5, 2016
When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release. Lights out, end scene.
PR 20/20
FEBRUARY 8, 2021
Workflows you created for that one trade show five years ago. Full campaigns that feature email signatures of employees who no longer work for your company. In the example I mentioned above, wouldn’t it be simpler to have one central list of all the emails “signed” by John Smith, in case he ever leaves the company?
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