Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Sword and the Script

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. For B2B product companies that number came in at 7.1% For B2B product companies that number came in at 7.1%

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Survey B2B Marketing Trade Shows 99

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. Every company is a digital company in some way and must be prepared to communicate about data breaches and theft, ransomware, and other ways private information becomes public,” adds Diane K.

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Crisis Communications Trade Shows Crisis Customer Service 127

PR 20/20

FEBRUARY 8, 2021

Workflows you created for that one trade show five years ago. Full campaigns that feature email signatures of employees who no longer work for your company. In the example I mentioned above, wouldn’t it be simpler to have one central list of all the emails “signed” by John Smith, in case he ever leaves the company?

How To 113

How To Trends Trade Shows Data 113

Contently - Strategy

SEPTEMBER 10, 2020

Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech. The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. And if we do that, the traffic, the plays, the downloads, all that will come.”

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Brand Branding Marketing Facebook 118

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final."

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Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Being at a hyper-growth company, we were constantly trying to find the thing that would get us to the next level of growth. Q: How can a company set itself up for inbound marketing success?

Marketing 74

Marketing SEO Trade Shows Technology 74