Stephen Waddington

DECEMBER 11, 2019

As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Shift Communications

APRIL 30, 2018

Below are a few other areas where Dr. Mittendorff sees potential for companies looking to make waves in the industry: AI, AI, AI. AI has huge potential in healthcare and is already leveraged in various degrees from helping physicians choose treatment plans, assisting in jobs or identifying notable data trends. Give Consumers Control.

Healthcare 68

Healthcare Data Exercises Consumer 68

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Every new channel reduces the friction needed for consumers to get what they want. Data science faces an enormous labor shortage. IBMVision Frictionless world: @Alibaba has no inventory.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

JUNE 12, 2017

This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? When public relations works well, people know our company, our products, our services, and positively associate with them. PR Isn’t Sales. Why did our friend recommend a company to us?

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

AUGUST 9, 2017

In the end, a full package to a reporter is the best course of action, and that package often includes: Consumer messaging – even if your client is a B2B company, you need to focus on how it impacts the Average Joe. Show reporters that the trend goes beyond one company (your client) and you increase your chance for success.

Media 100

Media Data B2B Pitching 100

Shift Communications

NOVEMBER 20, 2017

Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. B2B tech companies have jumped in with both feet. Consumer health and fitness. Consumer technology. Pharmaceutical companies. SaaS technology companies. Technology companies. B2B technology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

AUGUST 2, 2017

Do the people who you’re interested in fit with the ethos of your brand and the target consumer you’re trying to reach? Make sure your homework reveals anything that a consumer might reflect on and see as a mixed message. Or, if you represent a clothing company, does the person you’re considering ever wear their clothes?

Consumer 92

Consumer Brand Branding Course 92

Shift Communications

NOVEMBER 13, 2017

Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications.

How To 131

How To Conference Pitching Software 131

Shift Communications

MARCH 11, 2015

With a little training on how to view baseline metrics, the tool can do wonders for a PR program and a PR professional. Take for example one of my clients – a quirky, sarcastic (and hilarious) t-shirt company whose typical retail value per product is around $20-$25. Account Director, Consumer. Julie Staadecker.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

JULY 24, 2017

needs time to debrief his team, sharing anything and everything, from company history and team background to any prior media relationships or conflicts. can tap into the relationships his PR team has built and identify reporters who are willing to listen and communicate the truth. As such, G.W. Before reporters are on the hook.

Case Study 94

Case Study Crisis Management Crisis Study 94

Prohibition

FEBRUARY 14, 2023

A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

NOVEMBER 15, 2017

As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. For PR pros in the midst of the planning madness — myself included — there is a better and more efficient way to create PR plans, and it all revolves around data.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. What if a company’s data doesn’t exactly map to the generic model?

Google 60

Google B2C Analytics Data 60

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. What does the public relations industry have to look forward to in 2017? Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. Consumer Focus. This consumer-focused trend has become a lot more popular as of late, and it gives way to a lot of public relations opportunities for companies.

Trends 88

Trends Data SEO Consumer 88

ImPRessions - Crenshaw Communications

JUNE 21, 2018

What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

JULY 28, 2017

While press release distribution can be costly, the practice can be valuable which is why companies across the globe use them in their PR strategy. Be agile and willing to make adjustments to messaging, targeting and creatives on the fly as the crisis ebbs and flows in the media and for consumers. Email Marketing.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Interestingly only one company using a formal marketing automation system.

B2B 60

B2B Marketing Construction Analytics 60

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. If you’re a data-driven PR shop, you may have a head start on what AI could do. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

JANUARY 5, 2015

Brands who succeed this year will be in front of only the right consumers and customers, not everyone. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Behind the Scenes.

Marketing 60

Marketing SEO Advertising Advertising 60

Shift Communications

OCTOBER 31, 2016

Because AI and cognitive computing are the future of PR. Every public relations company that wants to have a long, fruitful, sustainable business should have had at least one person attending IBM World of Watson. PR isn’t just press releases and bylines. How can we tell stories more effectively with data?

Analytics 60

Analytics Data Analysis Technology 60