Sword and the Script

OCTOBER 24, 2017

He tells a tale of two companies at polar opposites. One company has effective marketing metrics in place, produces good marketing ROI, but experiences stagnant overall growth. By contrast, another company that struggles to show a return on individual marketing campaigns has experienced year-over-year revenue growth of 650% percent.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. The company says it’s 150 million users conducted two billion searches per month and have published 75 billion pins. Hence the saying, big companies is where good software goes to die.

Tools 60

Tools Pinterest Marketing Media 60

Buzzstream

FEBRUARY 27, 2024

Before the advent of email, companies largely depended on newswires to distribute their stories to journalists, and that’s where press releases come in. It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e.,

Pitching 83

Pitching Writing Film How To 83

Contently - Strategy

MAY 7, 2020

This is where content marketing can play a huge role for your company, deepening relationships with your audience across the customer journey. When thinking through this stage of your content marketing business case, the questions you’ll want to ask are: What is my company’s business model? Back up your plan with examples.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

PR Fuel

AUGUST 7, 2018

Something about the story turned them off and they mentally checked out, which means nobody comes into your store and the whole company goes out of business. Sales plummet, you lose your job, and the company folds within a year. It’s a beautiful comparison that I’ve taken to heart. But it’s too late. Is It Really That Important?

Writing 40

Writing How To Report Comparison 40

Sword and the Script

MARCH 15, 2022

Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The company just raised $6.2 For now, the company is exclusively focused on monitoring.

Tools 162

Tools Media Software Analysis 162

Presspage

NOVEMBER 6, 2017

You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media. You may want to assign numerical scores on scales from 1-5 or 1-10 to facilitate comparisons between campaigns, channels or time periods.

Measurement 97

Measurement Comparison Advertising Advertising 97

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Companies in this space have a unique opportunity to build meaningful relationships with consumers. To capitalize on that opportunity, finserv companies allocated an average of $23.3

Financial 111

Financial Industry Report Insurance 111

ZudePR

MAY 22, 2018

When making routine comparisons. Upper-case “g” when referring to the company. Makes a comparison. Mark them when you print off your document, then run a ctrl f and sub in alternatives. The post #SelfPub – Part 3: The RESET Style Guide appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

Writing 95

Writing Google Comparison Government 95

Maxim Behar

SEPTEMBER 4, 2023

If you're arguing with one person next to you, or in company, you can still pretty much predict the reaction, at least because you know who they are, and you look them in the eye. Let me make a comparison. This is not possible in print, on TV or radio stations. This requires minimum thinking and maximum preparation.

Social Media 52

Social Media Media Writing Web 52

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms. This impacts sleep, of course, so we conducted an annual poll on the effects of “falling back” for a mattress company client. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Within each focus area is information about its process areas and their impacts, with year-over-year findings. Bottom-line?

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Tell us in our #InnovateNow Hashtag Sweepstakes. Why was it innovative?

Reddit 120

Reddit Social Media Pitching Comparison 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years. This includes op-eds and talk radio Instruction : This comes in two forms.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

MARCH 22, 2021

One of the key aspects of social media for media companies is understanding their strengths for engaging with audiences on different platforms. The media outlets we’re going to look at are all traditionally famous print ones, as opposed to cable news which produces native videos on social media with a very different strategy in mind.

Web 97

Web Instagram Facebook Media 97