Community Pinterest Social Media Technology 
Cision
OCTOBER 2, 2017
In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole. For instance, big cities tend to have larger Hispanic communities, which affects the volume and type of media consumption.
Sword and the Script
OCTOBER 3, 2023
I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.
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Shift Communications
OCTOBER 2, 2015
Facebook, Twitter, and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves, these may no longer be enough. Pinterest = Plenty of People with Purchasing Power. Bounteous Buyable Pins.
Karen Freberg
OCTOBER 13, 2019
One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?
Shift Communications
JANUARY 13, 2015
Pew Research released an excellent report about social media usage. Take a look at this chart of which social networks people use in combination: In the last column, the green one, take note that the vast majority of users of every other social network also use Facebook. You’ll want to engage on Pinterest.
Engage PR
JANUARY 6, 2018
And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.
Scott Public Relations
NOVEMBER 30, 2018
Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.
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