Can A PR Plan Succeed Too Well?
ImPRessions - Crenshaw Communications
SEPTEMBER 17, 2019
Any strategic PR or marketing plan should emphasize an organization’s strengths and rebut weaknesses and threats, but there’s such a thing as too much hype. But it was WeWork that packaged its offering as something new — coworking , tapping into the power of community. It held itself out as a technology company.
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