Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

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Conference Measurement Tourism Twitter 66

Waxing UnLyrical

SEPTEMBER 7, 2010

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s Social media is a great way to start doing this. pts Settings.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. Our community was now creating the bulk of our content.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

DECEMBER 31, 2010

Since the 2010 PRSA International Conference was held in DC, I was able to host many of the folks I’ve come to know, admire, respect and learn from via social media in my home. I traveled a lot. And loved it. Waxing UnLyrical has started taking on a life of its own, and its blogging team is growing slowly but steadily. Amrit Pal S.

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Waxing UnLyrical

SEPTEMBER 26, 2010

Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# Why: Regardless of whether you believe in a higher power or not, it will should leave you thinking. Crossing cultures with coffee , from Basecamp. Why: I thought this was a very simple, direct question (if you listen to the podcast).

Measurement 40

Measurement Tourism Creativity Blogging 40

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. And the other big difference is that for the first time in all of history, social media is measurable. But ICCO is a giant organization.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

JANUARY 3, 2011

But… If you’re an intern, there are legal limits to what your employer can task you with. If your first job out of school is at a small (PR) agency, you might get a lot of opportunities you wouldn’t have found at a larger agency. Are you taking full advantage of them? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Facebook Twitter Measurement Blogging 63

Waxing UnLyrical

DECEMBER 16, 2010

It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. Start measuring. Set benchmarks.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

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Measurement Conference Tourism Blogging 71

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Measurement 80

Measurement Publicity Analysis Tools 80

NewsWhip

MAY 12, 2021

So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Lauren Powell: Sure.

Trends 78

Trends Brand Branding Reddit 78

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). You can’t start a blog like ours unless the community wants it. It was a great idea!

Blogging 60

Blogging How To Social Media Community 60

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. The live 4 - 5 hour workshop provides a framework to develop more realistic, impactful ideas. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. How do they make it happen? This is where it gets interesting. They listen a LOT. Then they plan.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

SEPTEMBER 27, 2010

I imagine thats a tough battle for them to fight internally. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks How Pepco Can Power Up Its Communications | Waxing UnLyrical says: September 29, 2010 at 6:03 am [.] “Roger,&# did you see [.] These fine folk did: Jan.

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Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. Maybe this particular blogger had experienced something unpleasant internally as the result of previously accepting a comp trip. By now, everyone is some kind of social media “expert.” So what’s new about you ? Be more vague than the Twilight Zone.

Pitching 111

Pitching Facebook Interviews Twitter 111

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Stuart is an international PR adviser, speaker, trainer, and blogger. “I share to be part of a community. So perception is everything.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

DECEMBER 2, 2010

I was trying to build up a really well-rounded in-house communication team encompassing a range of communication disciplines, both internal and external. But probably the time that I did the most interviewing was at my last job. HAPPO Days Are Here Again | Waxing UnLyrical says: February 23, 2011 at 6:02 am [.] Thanks so [.]

Interviews 83

Interviews Creativity Twitter Facebook 83

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Assemble a workshop from a diverse group. Make sure to represent this diversity in your workshop.

How To 60

How To Software System Employee 60

Waxing UnLyrical

SEPTEMBER 14, 2010

It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Today, a regional story can be seen by international audiences. Sticky PR Measurement: Are We There Yet?

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Facebook Twitter Education Industry 106

Waxing UnLyrical

JANUARY 20, 2011

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

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Social Media Media Twitter Measurement 60