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So, you want to freelance or start a fledgling agency?

Stephen Waddington

Here are 25 things to think about if you’re thinking of going freelance or starting an agency. It’s a hugely supportive community for anyone working solo in PR. It’s worth checking out if you’re thinking of setting up as a freelancer or fledgling agency. Get fit and healthy. The market is saturated Create a business plan.

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Latin American PR Leaders on New Communication Essentials

PRSay

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Communication that builds trust promotes “a healthy public space where ties are strengthened and a more fruitful sense of community is developed,” he said.

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How to Ensure that the Marketing Program for a Rehab or Mental Health Center Maintains Compassion

5W PR

It can be used to demonstrate the center’s commitment to supporting the community. Transparent Communication Maintaining compassion requires transparent and honest communication. Clearly communicate the availability of insurance options, financial assistance, or payment plans to alleviate financial barriers.

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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. A business can spend millions on brand reputation and community service.

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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. Action 8: Insure Reputation Risks. Insurance agencies now recognize this risk and underwrite it like any other threat. See our blog for more details.).

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4 Solo PR Pros on How They Knew It Was The Right Time to Start Their Business

Solo PR Pro

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. I considered going in-house but the right opportunity never materialized, so I kept being lured back into agency life. Is becoming a solo PR pro the right move for you?

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

Lockdowns released and learning to live alongside COVID-19 As society emerges from the second lockdown, the role of professional communication in navigating complex stakeholder environments gives it an assertive position in helping organisations develop strategic plans.

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