ImPRessions - Crenshaw Communications
AUGUST 22, 2018
The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. Good PR and great customer service have never been more intertwined. A business can spend millions on brand reputation and community service. It can employ high-powered PR agencies.
wiredPRworks
JUNE 8, 2016
I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company.
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Reputation Us
JUNE 1, 2023
Rather, this management position is a hybrid, involving HR, operations, technology, finance, customer service, community affairs, and marketing. How an organization responds before, during, and after a cyber incident will likely impact customer and public perceptions, strengthening or weakening trust with the target audience.
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information.
Waxing UnLyrical
MAY 27, 2017
And which is included in our auto insurance policy (GEICO, because 15 minutes did save me 15% or more and still does). And we don’t just want to pay only for what we use, we are demanding more options, more flexibility, better customer service … and that means better communications. And you’re right.
Communications Conversations
MAY 1, 2015
As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. About a year ago, I talked about 14 things your CEO should talk about on Twitter.
Reputation Us
SEPTEMBER 7, 2016
Having a crisis communications plan enabled Stacie Wyss-Schoenborn, president/CEO of the $248 million Central Willamette Community Credit Union in Albany, Ore., Effectively communicating about the crisis within the first 24 hours can avoid many problems and may help soften the negative news of the crisis. People want to know.
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