Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. My opinion on this is nuanced. Simple, right?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! You may already have seen a couple of the Christmas-related videos making the rounds lately.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

DECEMBER 14, 2010

This, for successful applicants, turns into an interview (which is where I came in). In the year I applied, out of our group interview of 10, there were probably seven future fashion PRs, and three music PRs (I was the latter at the time). There is always one company willing to hire the not so top notch applicant because of budget.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. The biggest problem with measurement is a lack of understanding of the basic principles of this art. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

OCTOBER 27, 2010

Orderly exits that don’t necessarily include leap-frogging your way to safety – even though that may be a little fun… In the business of communications, the need for a “fire drill&# can be equated to needing a crisis plan in place. The "fire drill" idea seems like it would help many people and companies.

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Just ask your customers, ‘Where did you hear about us?’

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

OCTOBER 22, 2010

decision on what to measure will be unique to each company. Just as CRT/tanaka’s Life… supplemented campaign did. [.] 5 Ways to Fail in Social Media | Women Grow Business says: February 1, 2011 at 12:02 am [.] It’s worth the time to put thought into what to [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

NOVEMBER 14, 2010

As always in good company with the Tinu and the others. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator Joe Hackman Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. Also, have you heard of YouTube Live?

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. I contacted a small biz owner whose products I really liked, and had come across unexpectedly, to see if shed be willing to do an interview with me for either WUL, or. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me). The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific. by John Taylor. Why: OK, perhaps not uber-long (887 words). 5 influence traps you must avoid , by Valeria Maltoni.

Blogging 47

Blogging Measurement Facebook Twitter 47

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization?

Examples 62

Examples Product Launch Data Report 62

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. These fine folk did: Jan.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

NOVEMBER 4, 2010

For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. I like these little "technical" posts. gotta write more of my own. when I actually know how to do something ;-) I think my blog tries to use pretty permalinks so it redirects back to the blogs front page if it can.

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

DECEMBER 16, 2010

There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. Why is anyone – a person, a company – embarking on social media? To explore a different communication channel?

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

NOVEMBER 10, 2010

Writing 3-6 blog posts a week combined, for my site, PRBreakfastClub, my companys site and a top secret project Im working on has made me a better writer in my "day job." Im building a network and community AND learning new tricks that make me a better professional, makes my time well spent. Or as you said, almost perfect!)

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits. Instead, Ill find a nonprofit and community I respect and trust. But I wont donate through the DD campaign. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Maxim Behar

NOVEMBER 15, 2023

Then I started making a newspaper in the director's office at the company and selling it in the neighborhood for 2 cents. Host: And what do you think the Bulgarian society failed to take from your Jewish community? Most people who work in my company are under 30 years old. Host: This community has been centuries in the making.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Waxing UnLyrical

FEBRUARY 8, 2011

Its the same old folks (often because the companies use the same old faulty metrics -- evidenced by the AdAge Power150, especially when they introduced Alexa -- or because the more subjective lists are published by groups of pals who like to pat each other on the back). And the same goes of anyone encouraging people to look to be "listed."

How To 64

How To Twitter Facebook Writing 64

Waxing UnLyrical

DECEMBER 6, 2010

And more important, are you SHARING other people’s status updates with your community? Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. Are you RT’ing other people’s messages?

Facebook 84

Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

JANUARY 7, 2011

As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. One of these people will either help you land a job or will be the person at your interview that tells their boss you never completed the work etc. We became good friends. The fundraiser was a success.

How To 83

How To Facebook Twitter Conference 83

Waxing UnLyrical

DECEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions? But sass, chutzpah and gumption? What a disappointment.

Interviews 83

Interviews Creativity Twitter Facebook 83

Waxing UnLyrical

JANUARY 27, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

SEPTEMBER 27, 2010

– complete interview with ATTFPR. I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I follow their company news, monitor the #ATTSUCKS hashtag on Twitter, and pay close attention to my own user experience.

Wireless 74

Wireless Twitter Writing Measurement 74

Waxing UnLyrical

JANUARY 25, 2011

Yes, they ARE a third-party provider of a service (a “space” for artisans to sell crafts online) but they’re a company valued at over $100 million, with a clearly defined policy on hateful and offensive items. What a silly situation for a multi-million dollar company to get itself into. Image: striatic via Flickr, CC 2.0

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

JANUARY 26, 2011

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Maybe its one thing if I "like" a companies page (which I rarely, if ever, do anyways) because Ive entered their "home" on facebook. And if not, what’s the point?

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# Take it from Nick Lucido , a PR student, and a very smart one at that. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Measurement 103

Measurement Education Facebook Course 103

Waxing UnLyrical

DECEMBER 7, 2010

After all, who wants to do business with a company that has a “bad&# name? It’s a name they feel comfortable being associated with. And now, with social media, we’re extending that quest to the social Web. Or with a person whose reputation is dodgy? Who even wants to talk to someone like that? These fine folk did: Jan.

Reputation 73

Reputation Measurement Social Media Tourism 73

Waxing UnLyrical

OCTOBER 25, 2010

Even if more and more people are starting to question the efficacy of these initiatives , it seems companies don’t want to be left out in the cold by not jumping on the pink bandwagon. First , you can’t get away from how pink, and by association breast cancer, rule October when it comes to causes and awareness.

Twitter 99

Twitter Measurement Facebook Blogging 99

Waxing UnLyrical

SEPTEMBER 14, 2010

When a company or organization issues news today, that news reaches a wider audience than just the press. Does this mean thats where the communications professional should stop? I was in the article and the questions for the interview were based on press releases so the title and vibe may have been taken out of context.

Facebook 106

Facebook Twitter Education Industry 106