Prohibition

AUGUST 17, 2021

Video marketing is rising to the top and thriving whilst climbing up the marketing communications ladder. Whether your video is an animated infographic explaining the latest stats of complex research or a promotion for a new product your audience will be more interested to interact and engage with video content.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Prohibition

AUGUST 23, 2023

Establish Clear Expectations : Once you’ve secured a collaboration, clearly communicate your expectations, including the type of content, posting schedule, and any guidelines or restrictions. This can include sharing exclusive discount codes or highlighting their product recommendations.

Retail 62

Retail Marketing Advertising Advertising 62

PR Fuel

MAY 24, 2022

Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. If your release is about an event, a product launch, or some research, for example, it will be hard to get your point across without these added in. This helps the reporter to follow up if necessary.

Writing 72

Writing Product Launch Infographics Pitching 72

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. And that’s exactly where the goals of journalists and brand communicators intersect. Companies have a story to tell, and the media needs to tell a story.

Media 71

Media Automotive Resources Financial 71

ISEBOX

JANUARY 6, 2016

A communications content calendar is the road map you use to ensure the right balance of frequency and consistency with your content posts. Why does every marketing, PR and communications pro need one? Product Launches. It’s the schedule that content marketers and PR professionals use to manage the flow of their content.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Beyond PR

AUGUST 18, 2016

When communicating your message across any medium, look for opportunities to reinforce your brand story. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. The reason: Visually consistent marketing.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

DECEMBER 19, 2016

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Contently - Strategy

DECEMBER 29, 2022

That doesn’t mean you should blow up every internal communications channel with every single content asset you create. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Execute a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Think about providing inexpensive entertaining tips, conducting quick surveys on most and least favorite holiday foods and creating infographics and listicles on holiday meal spending.

Film 180

Film Small Business Pitching Comparison 180

Sword and the Script

DECEMBER 29, 2015

The approach to communications and the skills required for content marketing are a tradition among the classically trained PR profession. Often these posts resonate well; and despite earning a coveted link on Reddit (the poster remarked the post rambles), overall, this one did not: Market Priming: Setting Conditions for a Product Launch.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Sword and the Script

JUNE 11, 2016

So it’s fitting then, that the various mechanisms used to communicate this acquisition announcement stood out as an exemplary illustration of why blogging is so important to marketing and PR, let alone content marketing. If you enjoyed this post, you might also like: Infographic: Content Marketing Divide; Rich Getting Richer.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

AUGUST 4, 2016

PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. Use the video option to tease upcoming product launches or company news. Quotes and infographics are a hit with users of this platform.

Social Media 40

Social Media Pinterest Media Marketing 40