ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Or, if there is no direct shopping story, offer up something less-expected like “10 Things to do instead of shopping on Black Friday” and weave in an appropriate brand mention.

Film 180

Film Small Business Pitching Comparison 180

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. But consistency goes beyond the products you develop and customer service you provide. Here are three ways visual consistency can turn your brand into an icon.

Brand 40

Brand Branding Product Launch Guidelines 40

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. And that’s exactly where the goals of journalists and brand communicators intersect. They continually and progressively have to “do more with less.”

Media 71

Media Automotive Resources Financial 71

Sword and the Script

DECEMBER 29, 2015

This summary of a 40-minute documentary picked out some of best ideas some brands are using for effective content marketing. The approach to communications and the skills required for content marketing are a tradition among the classically trained PR profession. Appetite remains for snackable content. Here’s one such case.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Sword and the Script

JUNE 11, 2016

So it’s fitting then, that the various mechanisms used to communicate this acquisition announcement stood out as an exemplary illustration of why blogging is so important to marketing and PR, let alone content marketing. The brand is the gatekeeper. Benchmarks: Blogs Press Releases and Coverage. Photo credit: Flickr, Ian T.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

DECEMBER 19, 2016

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. The term social media describes the greater virtual community that allows people to interact. No brand should have a grainy picture adorning their social profiles.

Social Media 40

Social Media Pinterest Media Marketing 40

Contently - Strategy

DECEMBER 29, 2022

That doesn’t mean you should blow up every internal communications channel with every single content asset you create. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Execute a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145