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Behind the Headlines with Kristin Daher

Cision

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228
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2024’s Top 5 PR Trends: What to Watch

Newsfile

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. However, remember that AI should not replace human-written content and creativity. Personalize communications to make customers feel valued. Create community-focused events or initiatives.

Trends 105
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2024’s Top 5 PR Trends: What to Watch

Newsfile

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. However, remember that AI should not replace human-written content and creativity. Meanwhile Google currently offers Gemini Pro in Bard. Instead, it should only be used to supplement.

Trends 52
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Is Video Marketing the Future of Content Marketing?

Prohibition

Video marketing is rising to the top and thriving whilst climbing up the marketing communications ladder. Video content allows for brands to showcase creativity to existing consumers and attract new consumers as well. The reason why is the versatility of the content which is being produced.

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Influencer Marketing and Online Retail PR: The Sales to Success

Prohibition

Establish Clear Expectations : Once you’ve secured a collaboration, clearly communicate your expectations, including the type of content, posting schedule, and any guidelines or restrictions. This can include sharing exclusive discount codes or highlighting their product recommendations.

Retail 62
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6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.”

Film 180
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Best and Worst of Sword and the Script in 2015

Sword and the Script

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Every blogger, indeed every writer, can likely relate to this phenomenon. My 5 Most Popular Posts of 2015 via @profkrg.