PRSay

OCTOBER 13, 2021

As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Shaw, corporate vice president, communications at Microsoft. Trust ‘can’t be a communications strategy.’. Any gap in that [consistency] causes you to degrade trust,” he said.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Bad-boy pharmaceutical executive Martin Shkreli has been called a “world-class jerk,” “brat businessman” and “most punchable” — and those were just the printable things in an hour on Twitter. It started when, as CEO of Turing Pharmaceuticals, he approved a 5000% price increase for a little-used drug.

Pharmaceuticals 149

Pharmaceuticals Healthcare Television System 149

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. “There is a lot of creativity and value to be had in media tours. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

ISEBOX

NOVEMBER 9, 2016

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. Just close your eyes and you can picture agents sitting around a conference table, laughing as they think of ways to make the daily grind of a healthcare communications pro more difficult. How to DO and Not Be Damned. .

Pharmaceuticals 70

Pharmaceuticals Healthcare Conference Social Media 70

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Through it all, we’ve tried to offer some tips and tricks on how to nail social media. Who will make the list this year?

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Cision

JULY 28, 2016

Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

PRSay

OCTOBER 11, 2019

In our conversations we realized that when we approach our definition of clients as a question rather than an assumption, we discover opportunities to demonstrate the value of public relations beyond the communications team. Clients have different business challenges and opportunities, but it’s never to merely secure social media impressions.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. For example, within the business, we have a media unit staffed with former national news journalists.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Sword and the Script

JUNE 3, 2020

If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. 1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Here’s this month’s PR tech sum. Nielsen reported that 5.8

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Cision

MAY 5, 2016

Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. How did you get your start in PR? You’ve worked with some of the world’s largest pharmaceutical companies. How can they overcome them? healthful) lives.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

MaccaPR

SEPTEMBER 16, 2014

It’s almost always asked innocently, like, "We just won this prestigious award for doing really good work, but we don’t know how to word the press release. While this information democracy era is still in its infancy, its promise of open, honest and ethical marketing and communication is encouraging. Source: PRNewser ).

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. In this post, I’ll be sharing tips on how to win customer attention for keeps. Social media is huge and loud.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Maxim Behar

NOVEMBER 19, 2020

The PR expert commented on the lack of information and accurate communication about the COVID pandemic on the part of the people in power. If I have to define what is happening for nine months in Bulgaria in terms of communication, communication policy, it is just one word - "failure". Even two - "complete failure".

Government 52

Government Measurement Pharmaceuticals System 52

Maxim Behar

NOVEMBER 16, 2020

Maxim Behar discusses with Krum Savov the changes in communications and business, caused by COVID-19. Behar shares his opinion on current issues such as non-transparent and one-way communication of the people in power, and the need of growing our business despite the crisis in order to save soiety's culture and development. 17.11.2020.

Government 52

Government Measurement Crisis Radio 52

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead.

Marketing 52

Marketing Technology Internal International 52

Bad Pitch Blog

MAY 30, 2007

Fact is: we are easily the most cutthroat field besides pharmaceutical cretins (and they kill people for a living). In this missive, which ostensibly asks for money to communicate to the world, I see no evidence of English as this "pro''s" THIRD language. We know how to arrange articles that influence distribution and sales.

Pharmaceuticals 40

Pharmaceuticals Creativity Web Company 40