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A Day in the Life Of A Tech PR Executive

ImPRessions - Crenshaw Communications

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Today the client tells us about a new product launch scheduled for early next year.

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A Day in the Life Of A Tech PR Executive

ImPRessions - Crenshaw Communications

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Today the client tells us about a new product launch scheduled for early next year.

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PR Tips For Navigating Interview Roadblocks

ImPRessions - Crenshaw Communications

To expedite the process and ensure a positive outcome, it’s standard practice among PR teams to prep executives with a briefing document highlighting details about the interviewer, the nature of the conversation, possible questions, and recent pieces by the journalist in question. . But an interview isn’t a story until it’s posted.

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Why a business case may be the missing key to securing your PR budget

Onclusive

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand.

Resources 195
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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Director of Communications, Yext. Gather the information. Analyze the data you’ve collected. Michael Dolmatch.

Analysis 195
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Why It’s Hard to Measure PR in the First Place

Onclusive

Gaining a stronger understanding of the data science behind PRTech can show you how PR data is harnessed to help you achieve your public relations and communications goals. That said, we rely on technology to identify, categorize, and analyze entities found in a given document (or piece of content). Let’s break it down.

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5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. Be sure to document everything. The post 5 Ways PR Can Maximize Thought Leadership appeared first on Crenshaw Communications.