Lauri Pehar Borsh

FEBRUARY 13, 2014

The ability to tell a story is a fundamental skill that all good brand communicators should possess. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. Take it to your audience! Read the full article here …

Storytelling 83

Storytelling Brand Branding Corporate 83

Ishmael's Corner

JANUARY 25, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Mulling on the (potentially) happy marriage of PR and SEO appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

SEO 172

SEO Engineering Storytelling Communications 172

Ishmael's Corner

MAY 31, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Before jumping into the experiment, a few words on the big picture.

SEO 152

SEO Corporate Blogging Storytelling 152

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post).

Creativity 0

Creativity Community Storytelling Agency 0

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate.

Radio 74

Radio Television Media Local 74

Ishmael's Corner

APRIL 14, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update.

SEO 113

SEO Industry Storytelling Google 113

Ishmael's Corner

APRIL 29, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The rise of digital communications and forms of digital marketing see to that. This never-ending thirst for content is recasting the PR profession. The best content wins.

Industry 101

Industry Publicity Storytelling LinkedIn 101

The Proactive Report

JANUARY 13, 2016

” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals. streamline communication and collaboration. Communicating the Brand Story: Growing awareness of a brand’s story internally and externally and expertise from throughout the organization at communicating it.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals. streamline communication and collaboration. Communicating the Brand Story: Growing awareness of a brand’s story internally and externally and expertise from throughout the organization at communicating it.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals. streamline communication and collaboration. Communicating the Brand Story: Growing awareness of a brand’s story internally and externally and expertise from throughout the organization at communicating it.

Marketing 100

Marketing Digital PR Enterprise Technology 100

PR News

FEBRUARY 26, 2018

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage. Two influential communicators shared their… Continued.

Trends 97

Trends Communications Blogging Digital PR 97

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

PR News

JUNE 13, 2016

But that’s what Adbul Muhammad, vp of digital development at rbb Public… Continued. The post 21 Social Media Insights, Ideas and Aha Moments for Communicators appeared first on PR News Blog. You don’t see that often.

Social Media 90

Social Media Communications Media Conference 90

Doctor Spin

DECEMBER 20, 2023

[link] In scientific literature, I found these suggested steps: Introspection, Understanding, Developing, Mantra, Crafting, Digital Footprint, and Communicating. For example, in my niche, the public relations industry, there are plenty: “PR is all about publicity and media relations.” So, what do you have to do exactly?

Brand 52

Brand Branding eBook Resources 52

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

5W PR

JANUARY 26, 2021

32% added it was the brand’s storytelling. Conduct an audit of current marketing and communications. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. 40% said it was the brand’s memorable content, while a third (33%) attributed it to the brand’s “distinct personality.” 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. Share Tweet Share. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. With these specific B2B audience subgroups in mind, we chose three different landing pages with varied content: Tech PR , The Story is Always There and Storytelling Training.

Advertising 36

Advertising Advertising B2B Facebook 36

Solo PR Pro

AUGUST 11, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications. Scripps School of Journalism at Ohio University. See a presentation you’re interested in?

Conference 40

Conference Small Business Storytelling Journalism 40

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. How do today’s PR teams keep up? For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever.

Conference 59

Conference Consumer Social Media Google 59

Solo PR Pro

AUGUST 18, 2015

If you couldn’t attend the conference in person, check out these summaries of sessions of particular interest to Solo PR Pros, which appeared on the FPRA blog : Solo Success Panel: Kellye Crane, Nate Long, Karen Swim and Ginger Broslat. Solo PR PRO member, Arik Hanson, in action. Three Really Is The Magic Number.

Conference 40

Conference Community Small Business Storytelling 40

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. We are the storytellers and content marketing should be our domain. Daniel Lemin, President, One Good Brand. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR News

APRIL 23, 2018

When you bring hundreds of communicators together over two days for a conference on PR Measurement in Philadelphia, it gets interesting in a way the founding fathers never anticipated.

Conference 93

Conference Measurement Blogging Communications 93

ZudePR

DECEMBER 30, 2016

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. Great writers know how to communicate.

Writing 84

Writing Google Meeting Airlines 84