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The Role PR Plays in Boosting Digital Visibility

5W PR

This is where public relations steps in, not as an amplifier that’s just screaming into the void, but as a skilled storyteller, carefully weaving narratives that capture hearts and minds. In the digital age, the tools of PR in digital marketing have gone high-tech.

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The #PRStudChat Community Discusses Creative #PR on November 17th

Deirdre Breakenridge

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post).

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This Experiment Proves SEO Extends the Reach of a Corporate Blog

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Before jumping into the experiment, a few words on the big picture.

SEO 152
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6 Areas of Digital Marketing & PR Transformation

The Proactive Report

” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals. streamline communication and collaboration. Communicating the Brand Story: Growing awareness of a brand’s story internally and externally and expertise from throughout the organization at communicating it.

Marketing 100
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6 Areas of Digital Marketing & PR Transformation

The Proactive Report

” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals. streamline communication and collaboration. Communicating the Brand Story: Growing awareness of a brand’s story internally and externally and expertise from throughout the organization at communicating it.

Marketing 100
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6 Areas of Digital Marketing & PR Transformation

The Proactive Report

” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals. streamline communication and collaboration. Communicating the Brand Story: Growing awareness of a brand’s story internally and externally and expertise from throughout the organization at communicating it.

Marketing 100
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Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update.

SEO 113