Shift Communications

AUGUST 8, 2016

If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. Sales Pitches.

Analytics 0

Analytics Google Data-Driven PR Training 0

Stephen Waddington

DECEMBER 11, 2019

Its members have presented at conferences around the world. As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. For B2B companies, this presents a massive PR opportunity. But developing research and generating data that media find worthwhile is easier said than done.

B2B 147

B2B Data Retail Survey 147

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal? Christopher S.

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. Public relations will be impacted by data science in several ways. For companies without an effective data science practice, crisis communications will be an ongoing trial. @Airbnb has no rooms. breather has no offices. Uber has no cars.

Publicity 166

Publicity Data Analytics Advertising 166

Waxing UnLyrical

JULY 18, 2016

Are You Making PR Measurement Mistakes? Why: “With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the will to adapt to these changes,” writes Katie Gaab for Cision.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Shift Communications

JANUARY 28, 2019

Make yourself present and be an active member of your industry. Find what works best for your audience and map out a PR plan that will help ensure you’re always a part of the conversation. How to Stay Top-of-Mind Post-Launch appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

How To 89

How To Case Study Conference Web 89

Shift Communications

AUGUST 25, 2017

The problem might not be where, when or how content is presented, but rather the content topics themselves. The result is a comprehensive report of the most successful posts, calculated through quantitative and qualitative data. To test this process, we wanted to see what type of communications-related content resonates.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

MARCH 12, 2018

For example, “SHIFT Communications” would be a branded non-negative search. However, all things being equal, branded non-negative searches are a far better way to determine how present we are in the minds of our audience than other traditional PR metrics ( especially impressions, which are worthless ). Christopher S.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

SEPTEMBER 25, 2017

This is specific to data science; feature engineering is the time we spend ensuring we’ve selected good data and trained our models appropriately. For example, in my web analytics, if I’m attempting to forecast my traffic for the next year and I know anomalies are present, I should engineer them out. Stay tuned! Christopher S.

Analytics 87

Analytics Engineering Data Reddit 87

Shift Communications

NOVEMBER 16, 2015

Citizen analysts don’t accept blanket statements at face value, especially when presented with little or no methodology. You question it, and want to see the data. You want to download the data and do your own analysis. [camtable] Be curious of nature. One of the driving forces of the citizen analyst is curiosity.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

Citizen analysts don’t accept blanket statements at face value, especially when presented with little or no methodology. You question it, and want to see the data. You want to download the data and do your own analysis. Be curious in nature. One of the driving forces of the citizen analyst is curiosity.

Data 60

Data Viral Analytics Analysis 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JANUARY 25, 2016

One thing that every data-driven communications professional needs to understand: our models are not reality; they are a separate entity. We see that interest in “fiberglass pools” remains fairly constant from 2006-present, subject only to seasonal fluctuations. Savannah Whitman. Marketing Coordinator.

Content Marketing 60

Content Marketing System Google Data 60

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. One of the most important public relations elements is communicating with media outlets as well as journalists. Remote Work.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

JANUARY 5, 2015

In the sense that it’s new, special, and different than how we communicate normally, he’s absolutely right. Social media is now part and parcel of ordinary communications. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Behind the Scenes. Christopher S.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

NOVEMBER 9, 2015

Why does the Citizen Analyst matter to marketers and communicators? Our profession is becoming more data-driven by the day; our world is becoming more data-driven. Publishers, writers, journalists, influencers, and creators all expect data to be part of the work we do. Used with permission.

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

Why does the Citizen Analyst matter to marketers and communicators? Our profession is becoming more data-driven by the day; our world is becoming more data-driven. Publishers, writers, journalists, influencers, and creators all expect data to be part of the work we do. Used with permission.

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

Why does the Citizen Analyst matter to marketers and communicators? Our profession is becoming more data-driven by the day; our world is becoming more data-driven. Publishers, writers, journalists, influencers, and creators all expect data to be part of the work we do. Used with permission.

Analytics 60

Analytics Analysis Data Tools 60