Communications, Data-Driven PR, Presentation and Publicity

What is Data-Driven PR, Part 7: Refinement

Shift Communications

JANUARY 9, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR

Data-Driven PR Data Analysis Pitching

What is Data-Driven PR, Part 8: Crafting the Pitch

Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR

Data-Driven PR Data Pitching Analysis

Embracing the Data-Driven PR Future (And Math)

Shift Communications

FEBRUARY 3, 2015

Some public relations professionals have said they entered the field to avoid complex math. As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity.

Data-Driven PR

Data-Driven PR Data Software Analysis

IBM Vision: The Future of AI and Public Relations

Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. A significant portion of everyday work in public relations is dealing with unstructured text, such as: Client emails.

Publicity

Publicity Data Analytics Advertising

Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Of course no PR person would create such a media pitch, but it’s a good reminder that for many people, serious holidays have deep and emotional meaning. Do release some relevant data. Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories.

Media Relations

Media Relations Media Pitching Data-Driven PR

How to Build a Data-Driven Public Speaking Program

Shift Communications

JUNE 8, 2015

We’ve covered the basics of public speaking here on the SHIFT blog before. Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. However, many speakers still feel unprepared when facing an important event or talk. What’s the goal? Christopher S.

Data

Data Publicity Data-Driven PR How To

Using Data from Google Tools to Boost Your PR Pitches

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Google Trends.

Google

Google Data Pitching Tools

Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

DECEMBER 11, 2019

Its members have presented at conferences around the world. As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications.

Data-Driven PR

Data-Driven PR Data Conference Tools

Why PR Pros Need The New Google Analytics™ Demo Account

Shift Communications

AUGUST 8, 2016

If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. Sales Pitches.

Analytics

Analytics Google Data-Driven PR Training

3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. For B2B companies, this presents a massive PR opportunity. But developing research and generating data that media find worthwhile is easier said than done.

B2B

B2B Data Retail Survey

The Most Important Metric in PR Today

Shift Communications

MARCH 12, 2018

However, if we distill down the essence of public relations, it’s to build awareness and trust in a brand, such that people want to share it, talk about it, and ultimately buy from it. Branded non-negative search is the most important metric in public relations today. Public relations creates mindshare. Christopher S.

Measurement

Measurement SEO Policies Reputation

Now What? How to Stay Top-of-Mind Post-Launch

Shift Communications

JANUARY 28, 2019

Seek out opportunities to build relationships with reporters or to become regular contributors to a publication (Inc., but also consider trade publications that cover your industry. Make yourself present and be an active member of your industry. for example, has ongoing contributors). What should you be pitching them exactly?

How To

How To Case Study Conference Web

Monday Roundup: Learning from Measurement Mistakes

Waxing UnLyrical

JULY 18, 2016

Are You Making PR Measurement Mistakes? Why: “With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the will to adapt to these changes,” writes Katie Gaab for Cision.

Measurement

Measurement Data-Driven PR Mobile Analytics

{PR}edict: Predictive Analytics and the Future of PR, Part 4

Shift Communications

SEPTEMBER 25, 2017

This is specific to data science; feature engineering is the time we spend ensuring we’ve selected good data and trained our models appropriately. For example, in my web analytics, if I’m attempting to forecast my traffic for the next year and I know anomalies are present, I should engineer them out. Stay tuned! Christopher S.

Analytics

Analytics Engineering Data Reddit

Owned Content: Calculating Success

Shift Communications

AUGUST 25, 2017

The problem might not be where, when or how content is presented, but rather the content topics themselves. The result is a comprehensive report of the most successful posts, calculated through quantitative and qualitative data. To test this process, we wanted to see what type of communications-related content resonates.

Data

Data SEO Guidelines Advertising

The Citizen Analyst Manifesto, Part 2: Curious

Shift Communications

NOVEMBER 16, 2015

Citizen analysts don’t accept blanket statements at face value, especially when presented with little or no methodology. You question it, and want to see the data. You want to download the data and do your own analysis. ” In the field of public relations, the sin of incuriosity is especially strong.

Data

Data Viral Analytics Analysis

The Citizen Analyst Manifesto, Part 2: Curious

Shift Communications

NOVEMBER 16, 2015

Citizen analysts don’t accept blanket statements at face value, especially when presented with little or no methodology. You question it, and want to see the data. You want to download the data and do your own analysis. ” In the field of public relations, the sin of incuriosity is especially strong.

Data

Data Viral Analytics Analysis

What is Tech PR? PR strategies that sell your tech brand

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy

Strategy Brand Branding Technology

Don’t Be Outdated: Why It’s Important to Refresh Your Models

Shift Communications

JANUARY 25, 2016

One thing that every data-driven communications professional needs to understand: our models are not reality; they are a separate entity. We see that interest in “fiberglass pools” remains fairly constant from 2006-present, subject only to seasonal fluctuations. Savannah Whitman. Marketing Coordinator.

Content Marketing

Content Marketing System Google Data

Latest PR Trends

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This gives public relations a great opportunity to make impactful decisions for the target audiences. Consumer Focus.

Trends

Trends Data SEO Consumer

PR and Marketing in 2015: The Road Ahead

Shift Communications

JANUARY 5, 2015

In the sense that it’s new, special, and different than how we communicate normally, he’s absolutely right. Social media is now part and parcel of ordinary communications. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Behind the Scenes. Christopher S.

Marketing

Marketing SEO Data-Driven PR Advertising

The Citizen Analyst Manifesto, Part 1: Introduction

Shift Communications

NOVEMBER 9, 2015

In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. Why does the Citizen Analyst matter to marketers and communicators? As you’ve read over the past months, we are at a critical time in marketing and public relations.

Analytics

Analytics Analysis Data Tools

The Citizen Analyst Manifesto, Part 1: Introduction

Shift Communications

NOVEMBER 9, 2015

In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. Why does the Citizen Analyst matter to marketers and communicators? As you’ve read over the past months, we are at a critical time in marketing and public relations.

Analytics

Analytics Analysis Data Tools

The Citizen Analyst Manifesto, Part 1: Introduction

Shift Communications

NOVEMBER 9, 2015

In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. Why does the Citizen Analyst matter to marketers and communicators? As you’ve read over the past months, we are at a critical time in marketing and public relations.

Analytics

Analytics Analysis Data Tools

Public Relations Today

What is Data-Driven PR, Part 7: Refinement

What is Data-Driven PR, Part 8: Crafting the Pitch

Trending Sources

Embracing the Data-Driven PR Future (And Math)

IBM Vision: The Future of AI and Public Relations

Media Relations Dos And Don’ts For Holiday PR

How to Build a Data-Driven Public Speaking Program

Using Data from Google Tools to Boost Your PR Pitches

Kerry Sheehan on the slow march of AI in PR

Why PR Pros Need The New Google Analytics™ Demo Account

3 Best Practices For Using Data In B2B PR

The Most Important Metric in PR Today

Now What? How to Stay Top-of-Mind Post-Launch

Monday Roundup: Learning from Measurement Mistakes

{PR}edict: Predictive Analytics and the Future of PR, Part 4

Owned Content: Calculating Success

The Citizen Analyst Manifesto, Part 2: Curious

The Citizen Analyst Manifesto, Part 2: Curious

What is Tech PR? PR strategies that sell your tech brand

Don’t Be Outdated: Why It’s Important to Refresh Your Models

Latest PR Trends

PR and Marketing in 2015: The Road Ahead

The Citizen Analyst Manifesto, Part 1: Introduction

The Citizen Analyst Manifesto, Part 1: Introduction

The Citizen Analyst Manifesto, Part 1: Introduction

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