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When Designing Controls Around Your Crisis Communications, Don’t Do This!

Melissa Agnes

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis communication is complex, dynamic and critically important to get right.

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Emory’s Excellent Crisis Communication on Facebook

Melissa Agnes

As you probably know, I’ve been having an interesting debate with a fellow crisis professional on whether or not to shut social media down in a crisis. Instead of closing pages, I always suggest to focus on the goals and to communicate the appropriate messages to the appropriate audiences. to be treated at Emory.

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Should Your Communications Department Have Crisis Communication Autonomy?

Melissa Agnes

A viewer recently asked me what my stance is on the communications department being granted crisis communication autonomy. In this week’s crisis-ready video , I answer this question and address the bigger issue. Take a look: Do you have a crisis management question that I can help answer?

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Crisis Communications & Social Media When “It” Hits the Fan

PRSay

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Within minutes he posted a video to the web. Do you really want someone known as @shroomy0021 managing your corporate communications? It’s time to face the music.

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Your Guide for Data Breach Crisis Communication

Melissa Agnes

Does your organization communicate confidential information and trade secrets via email? How to plan for and respond to a data breach crisis. It was recently brought to my attention that there isn’t currently a lot of information available out there on how to prepare a crisis communications plan for a data breach or hack.

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How To Get Your Crisis Communications Right The First Time

Melissa Agnes

It has taken Equifax several attempts (and CEO’s) to get their crisis communications right, following the massive data breach that has impacted more than 143 million people. He wrote: Why can’t organizations seem to get their crisis communications right the first time? He’s right. Why is this?

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Crisis Ready Q&A: How Can You Merge Your Expertise Into A Career In Crisis Communication?

Melissa Agnes

I am interested in merging my skills in breaking news coverage into a career in crisis communications. I’d love to speak with you to hear your thoughts around how I can merge my journalism career into a future in crisis communication work.” Food for thought on whether you need another degree.