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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. As one of the leading sources of news in the industry, AdWeek is the perfect target for breaking news.

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Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

Even major B2B categories are likely to be narrower than large consumer product or services industries, so they lend themselves to “long-tail” search terms. Industry thought leadership is a differentiator. Testimonials or reviews are powerful for any product category. B2B PR boosts SEO.

B2B 242
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A Journalist’s POV: 3 Questions From A PR Team

ImPRessions - Crenshaw Communications

An important outlet for HiFX is the industry vertical Digital Transactions. Digital Transactions is focused on the electronic payments industry in the U.S. and Canada, and our readers expect us to provide them with “hard” news in the category. Here’s what Sr.

Print 136
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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.

Blogging 170
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A PR Wish List For Holiday 2017

ImPRessions - Crenshaw Communications

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. More media respect for the public relations industry.

SEO 200
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How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

Some clients require category or competitive monitoring reports as early as 8:00 a.m. Automated monitoring not only flags coverage, but also puts the most topical news on our radar. It helps us stay on top of breaking news as well as the personal chat from journalists and influencers we want to reach. Social content is simple.

Pitching 136
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10 Crisis Communication Tips Every Business Needs

Prohibition

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.