Burrelles Fresh Ideas

MAY 23, 2023

Budget-conscious tourists are stretching dollars and cutting budgets where they can, be it spending less on meals or finding cheaper transportation both to their destination and once they arrive. may not need to market themselves as the demand is already there.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 148

Employee Print Writing Survey 148

Solo PR Pro

SEPTEMBER 16, 2014

For example, one month we may be very focused on media relations, the next month we’re providing support for an event and the following month we might be working on a content marketing campaign.As When they were preparing to launch a new downtown circulator, we suggested an event with the local Yelp community as part of the initial promotion.

Skype 77

Skype Transportation eBook Twitter 77

Contently - Strategy

AUGUST 28, 2019

Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants. You want to discover this place like a local would, right? A well-designed piece of branded print media is even more rare.

Travel 108

Travel Content Marketing Examples Airlines 108

Sword and the Script

MAY 9, 2017

As a kid, my parents took me to the show, and I still remember the branded whiz-bang flashlight they purchase for me – a rare indulgence. Working for a brand with such deep roots in PR history wasn’t lost on me then – and certainly isn’t lost me now. That drawing on that popular brand of graham cracker cookies?

Publicity 84

Publicity Radio Crisis Crisis Communications 84

The Hoffman Agency

MARCH 11, 2020

Speaking of budget, we cannot overlook the media allowance or “transportation fee” — a distinctive feature of Chinese media relations. But when it comes to the top tier, competition is the same in every market. If the reporters are in a different city, companies will fly them in and provide accommodations depending on budget.

Pitching 36

Pitching Transportation Conference Report 36

PR Conversations

OCTOBER 29, 2015

Regardless, the focus of my position was to ‘professionalise’ the role, which was located within the highways departments of local councils. working with local petrolheads to beef up their events as a platform for getting out the road safety message. linking into green transport issues to get people off the roads.

Publicity 40

Publicity Local Training Education 40

The Hoffman Agency

DECEMBER 22, 2023

As Asian tech companies rise in global stature, Western MNCs cannot afford to fall behind in APAC (image source: CES) Sustained investment in technology across select Asian markets has made the region an innovation force to be reckoned with: it now accounts for more than half the world’s patents , according to the International Monetary Fund (IMF).

Government 36

Government Local Technology Transportation 36

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. ” – Adam May. ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. Drill down even further – take tv and radio as an example – and you’ll find a mix of local and national shows, cable news, podcasts, streaming tv, public radio, online/social-only video, and much more.

Strategy 40

Strategy Media Radio How To 40

Stephen Waddington

MAY 9, 2020

It’s led to a saturation and brands struggling to cut through. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels. You can publish beautiful branded content via Instagram and Facebook. Industrialised marketing techniques have been retrofitted onto the internet.

Brand 157

Brand Branding Travel Crisis 157