Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. But consistency goes beyond the products you develop and customer service you provide. Connect with compatible customers.

Brand 40

Brand Branding Product Launch Guidelines 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Your innovative new product is close to launch…but competitors are close behind. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 192

Marketing Content Marketing Data Social Media 192

Beyond PR

JULY 21, 2016

As creators, promoters, and revenue drivers, we’re called on to work together and build an ongoing experience for our brand. And it’s not just our marketing and communications teams that are called on to do this. Affects Communication & Demand Generation Strategies. Affects Communication & Demand Generation Strategies.

Brand 40

Brand Branding How To Employee 40

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 101

Interviews Publicity Technology Social Media 101

PR in High Definition

JUNE 25, 2020

Why do we reach for the same brand in the supermarket? Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. Throughout the pandemic you might have been offering reduced services, how did your customers react?

Reputation 75

Reputation Employee Leadership Product Launch 75

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? The buyer journey in this world is based on the user’s needs – not the brand’s value proposition. Are you set up to engage them quickly with customized information? How many hits we can get? Blog series?

B2B 60

B2B Analytics Google B2C 60

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? It comes down to product launches. That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78