Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Training. Relationship building takes time. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

MAY 23, 2023

Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning. Communications projects will be completed in September.

Nonprofit 148

Nonprofit Local Training Media Training 148

ImPRessions - Crenshaw Communications

JUNE 12, 2019

Dad was trying to say that you don’t want to attract the wrong kind of attention, and the same goes for brands. Even if the executive spokesperson — usually the CEO — is naturally charismatic and confident facing the media, she should never venture into the public eye without media training.

Media Training 256

Media Training Training Agency Crisis 256

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. The short answer is: You ask journalists. Connect with her on Twitter: @LisaArledge. Photo credit: foto yakov.

Media Relations 157

Media Relations Journalism Media Survey 157

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Training Viral 52

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Publicity Training 52

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? A PR agency is typically brought on to do more than secure media coverage. Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? A PR agency is typically brought on to do more than secure media coverage. Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar.

How To 156

How To Meeting Case Study Survey 156

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Reputation Us

JULY 26, 2019

However, PR is not marketing, advertising or branding. Some overarching PR services that we offer include: Media Relations : We foster strong relationships with your target media outlets (e.g., national, local, industry media) to ensure you’re the go-to company for relevant, timely information. PR is listening.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

Konnect Agency

JUNE 22, 2023

Your brand identity, mission, and values should be reflected in these key messages. This should include specific communications channels, such as social media, press releases, and internal communications. Konnect with us to learn how we’ve helped other brands create strategic crisis communications plans. Looking for a PR agency?

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Prohibition

JANUARY 24, 2022

These events, if not managed properly, might have a detrimental impact on the company’s brand. Using the services of an agency is an excellent approach to safeguard and restore your company’s brand’s reputation and brand image. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

Interviews 120

Interviews How To Healthcare Media Training 120

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?

Media Training 180

Media Training Training Interviews Media 180

Reputation Us

NOVEMBER 4, 2016

Our team works collaboratively with the selected nonprofit to provide communications guidance and support via media relations, message development, media training, community outreach, social media, communications training and other related services.

Nonprofit 60

Nonprofit Media Training Training Local 60

wiredPRworks

MAY 6, 2020

Get media training before you go live on radio or video. As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. Barbara Rozgonyi , CEO CoryWest Media.

Pitching 52

Pitching Training Radio Media Training 52

PRSay

NOVEMBER 2, 2017

In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs. The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training.

Communications 120

Communications Case Study Training Reputation 120

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. Media training. Owned media/messaging. Media relations.

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Critical Mention

MARCH 20, 2019

Influencers who know how to successfully conduct a media on Skype and Facebook Live and other social media outlets are more likely to be asked to appear on camera. So, being a pro at social media interviews can significantly increase your brand mentions. This can make the difference between getting the interview or not.

Skype 72

Skype Interviews Facebook How To 72

Cision

AUGUST 24, 2016

Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. How did you handle it?

Social Media 120

Social Media Reputation Crisis Media Training 120

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. Is your budget proportionate to expectations? I love expectations vs. reality memes.

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

DECEMBER 12, 2018

That’s why YOU are the secret weapon for brands who either don’t have the budgets to compete with advertising or who have already reached the point of diminishing returns with advertising. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Strategy 118

Strategy Pitching Film Advertising 118

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

PRSay

NOVEMBER 12, 2020

And I think it would be great for communicators and people in media relations to be mindful of that as well. Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that that specializes in helping brands find and create stories that drive their business forward. Photo credit: alex ruhl ].

Journalism 211

Journalism Report Interviews Meeting 211

Norton's Notes

OCTOBER 13, 2014

Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media. If budgets for digital are increasing but we’re spending that money on media relations and the like because ‘that’s what we know’, that’s a worrying statistic. But they all live social media. Service Offerings.

Digital PR 45

Digital PR Trends Training Media Training 45

Sword and the Script

JULY 12, 2016

Just one ill-judged tweet from a key executive of a high-profile brand can bring the whole company into disrepute, or just one negative comment from a disgruntled ex-employee online can cause questions to be asked about how you treat your staff,” according to Simon Wadsworth, founder and director of Igniyte as cited by Communicate Magazine.

Study 60

Study Leadership Crisis Crisis Communications 60

PRSay

MARCH 18, 2020

To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. Connect with Lisa on Twitter: @LisaArledge. Photo credit: alhovik.

Resources 214

Resources Pitching Television Radio 214

MaccaPR

MAY 23, 2016

One result from the study: in contrast to the nearly 500 tweets from e-cigarette brands, marketers and resellers, there were zero tweets from public health groups about the effects of e-cigarette use. Relying on Traditional Media Relations Tactics. Leverage Online Influencers to Create a Movement. November 3, 2015.

Conference 80

Conference Healthcare Marketing Crisis 80

Mindful Marketing

FEBRUARY 15, 2017

Also, know what your main communications goals are before hiring a consultant – they tend to specialize in certain areas such as media relations, crisis communications, business writing, etc. If you want media relations but none of you have ever spoken to the press, be sure your agency can conduct media training.

Agency 50

Agency Crisis Communications Measurement Analytics 50

PRSay

FEBRUARY 20, 2020

If you use this tool wisely, then it can earn increased exposure for your brand. When used properly, an embargo can help your brand’s story reach the widest audience possible. But strategic use of embargoes is just as relevant as ever, and an important asset to any PR team. Connect with Lisa on Twitter: @LisaArledge.

Radio 197

Radio Tools Journalism Interviews 197

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Specializing in websites and other digital media content, RedShift lives to write and writes to brand.

Marketing 100

Marketing SEO Writing Engineering 100

PRSay

APRIL 2, 2020

Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands. Connect with Lisa on Twitter: @LisaArledge. Photo credit: shutterstock.

Skype 206

Skype How To Crisis Pitching 206

Solo PR Pro

NOVEMBER 17, 2015

The research findings provided unique insights into how public policy and public affairs schools are approaching content marketing, media relations, communications strategy and native advertising. media training and communications strategy). The full results of Kevin’s study can be found in more detail here.

Creativity 40

Creativity Public Affairs Policies Survey 40