PR 20/20

AUGUST 11, 2016

The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. The Mobile Mogul. Mobile marketing plays a huge role throughout the purchase decision process.

Marketing 40

Marketing Mobile Engineering Technology 40

Shift Communications

APRIL 23, 2015

The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Video, photos, infographics and the like are necessary in a mobile and digital world. Interviews, profiles, employee updates, press releases – all are based on the written word.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. Mashable’s Branded Content Editor Talks Pitching. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. 4 Social Media Personal Branding Mistakes You Must Avoid. Brands Drum Up Halloween Publicity with Freebies, Discounts.

Case Study 44

Case Study Infographics YouTube Pitching 44

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. even a free marketing course). Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Let’s take a look at your brand (or your clients for your agency readers). How ready are you to deal with a real-time marketing & PR event?

Marketing 52

Marketing Community Trends Case Study 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Wellness brands during the pandemic | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

JUNE 4, 2019

This entry stems from an article on CNBC that I just happened to catch: “Stacy Jones, CEO of marketing company Hollywood Branded, put the estimated value of all the buzz at $2.3 Learn more: report registration page ; PR News infographic. a) Mobile Now, Intranet Later – Internal Communications Best Practices via SocialChorus. “If

Software 101

Software Reddit Marketing Survey 101

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Tip #2: Make Your Story Mobile-Friendly. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Tip #2: Make Your Story Mobile-Friendly. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Rates of internet and mobile adoption may be accelerating but 40% of the world is still not connected to the internet according to We Are Social’s Global Digital 2019 Report. Shutting down social media access is futile when everyone in the modern workforce has a mobile phone.

Tools 69

Tools Insurance Insurance Handbook 69

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

AUGUST 2, 2016

It ‘helped’ that my National Guard unit was mobilized for Iraq, so making a career change wasn’t as intimidating. Text, graphics, infographics, videos, photos, etc. In PR, I focus on brand reputation and relationships with target audiences. Tried and true storytelling can often be applied to new channels.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

NOVEMBER 29, 2016

Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Mr. Pink’s example is the car dealership and its salespeople.

Content Marketing 60

Content Marketing Publicity Marketing Television 60