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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

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9 Ways To Up Your PR Game

Onclusive

In this fluid, mobile 24-hour business cycle environment, being able to get documents signed quickly is often the difference between a client who’s happy or not. 3–Visual Storytelling. Last but certainly not least, is the adjustment the PR industry has had to make with the emergence of visual storytelling.

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Public Relations Strategies for Robotics Companies

5W PR

Storytelling. This type of information can make a company’s story a lot more compelling, because it’s going to be supported by real data and evidence, and the best way to showcase any data is through storytelling. Although they need to recharge batteries, mobile robots are still a lot more effective at repetitive daily tasks.

Company 88
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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information.

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Leverage Your Website to Position Your Brand as a Category Leader

Konnect Agency

Being desktop friendly and mobile friendly is a must. The reason consumers like browsing websites on mobile, outside of convenience, is the simple design. Konnect’s website refresh focused on storytelling through simplicity. Are you user-friendly? What is your consumer’s CTA?

Brand 52
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5 New Year’s Resolutions for PR Professionals in 2016

Marketwired

Here’s one hint: be on mobile. Be a storyteller – a smart one. Statistics from recent studies indicate that incorporating images, infographics and video in your content dramatically boosts visibility, pick-up, engagement and sharing – some studies show nearly three times as much. Bring your website into the mobile age.

Mobile 100
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Influencer Roundup: Top 5 Content Marketing Trends for 2017

PR 20/20

Some aspects featured in this article that will continue to progress and impact content marketing strategies include: Mobile. Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more. infographics, social posts, interactive quizzes).