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5 Smart PR & Marketing Trends for 2024

The Proactive Report

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. What are people saying about your brand when discussing CRM systems on social media?

Trends 182
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The brands that are winning the artificial inteIligence race in 2023

NewsWhip

We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments. Engagement has been rising month by month, but the media has been writing about AI in earnest since the early days of 2023. million engagements on these stories.

Brand 78
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Introducing Crisis Dashboard

NewsWhip

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. Announcing the NewsWhip x Reddit Partnership.

Crisis 158
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics.

Analysis 147
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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Companies aren’t sure how to perform research, so they skip it altogether. Let’s look at five ways you can do customer research—as well as how you can mix and match them based on your business objectives. Writing killer landing page copy. So, why do so many companies—from startups to enterprises—skimp on it?

B2B 137
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Crafting the Perfect Buyer Persona: A Step-by-Step Guide

Contently - Strategy

This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts. Sometimes, knowing your customers can enact social change as well as increase brand affinity. The message resonated with women, resulting in the following: 36.8

Survey 135
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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” The company also says it has doubled “the amount of content from Reddit” for media monitoring. But I did watch, listen and read.