Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Seriously, TikTok has been on the PR radar for a long time, and most recently it made news for different reasons. Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. .

B2B 310

B2B Video Creativity Social Media 310

The Resolution Blog

JANUARY 24, 2020

It gives context to your coverage and helps determine what kind of message is being published about your brand, product, or campaign. Or are you simply trying to secure favourable coverage to boost your brand exposure? This is why it is important to set out or codify guidelines in advance to be clear on what favourable means.”

Analysis 156

Analysis Measurement Government Examples 156

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. “It all starts with which record you decide to break!,” ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

But what if you have no news? One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Here are three ways to get media coverage when your company has no news. . Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. Where are patients supposed to turn?

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. Where are patients supposed to turn?

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Buzzstream

MARCH 21, 2024

You can search a list of Google News (or Google) search queries, then review your list and start identifying potential prospects and reviewing them for fit. It helps to consider the general goals of digital PR : some campaigns want general brand awareness, some need conversions, and others want to support rankings and SEO.

Construction 62

Construction How To Media Google 62

Mindful Marketing

AUGUST 13, 2022

It’s nice that company sponsorship has been democratized, but with so many people pushing products, how can consumers survive the promotional onslaught? The great expansion of spokespeople hit home for me a few months ago during a discussion about personal branding in our university's capstone marketing course.

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. They will certainly work well if you need to jump onto a piece of breaking news and publish something quickly or if you want to execute an idea very simply. The disadvantages of press releases.

Infographics 160

Infographics Data Blogging Mobile 160

Buzzstream

AUGUST 13, 2018

Ahrefs has elected to remove the link value of a subdomains parent DR if it falls under the category of what they call “service root domains”. However, it arguably does give you better insight (particularly with the “Topical Trust Flow” metric, which breaks down authority in given categories). Review brand alignment.

Google 117

Google Measurement Advertising Advertising 117

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. According to ZDNet, the TVEyes monitoring system was down for at least two days and Mr. Ives said the company was working on recovery and had no plans to pay the ransom.

Software 103

Software Analysis Data Tools 103

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52