Agility PR Solutions

OCTOBER 1, 2023

More and more brands are using influencers and digital content creators as a form of marketing. PR managers can leverage influencer marketing when helping clients build their brand awareness. Is influencer marketing worth your time and money?

Measurement 117

Measurement Crisis Management How To Crisis 117

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis communication is complex, dynamic and critically important to get right.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

Wadds Inc.

FEBRUARY 15, 2023

A review of Communicate in a Crisis by Kate Hartley. When is a crisis a major threat, and when is it just a Twitter storm? Communicate in a Crisis by Kate Hartley sets out to answer that question. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management.

Crisis 133

Crisis Brand Branding Crisis Management 133

NewsWhip

SEPTEMBER 22, 2022

As prestigious a brand’s internal identity can feel to its workers, one unfortunate move externally can break its name down to nothing. Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. . But just how exactly can you measure brand reputation with RTMM?

Reputation 88

Reputation Measurement Brand Branding 88

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust.

Crisis 158

Crisis Reddit Reputation Tools 158

Flack's Revenge

SEPTEMBER 11, 2019

What are the similarities and differences with other kinds of crisis management? A cyber-attack is a special kind of crisis. As such, these incidents add wrinkles to the traditional crisis management playbook. That means moving quickly to gather the facts and implement a crisis management plan.

Crisis Management 180

Crisis Management How To Crisis Reputation 180

NewsWhip

OCTOBER 20, 2021

But our contention is that there are times when understanding engagement to content is crucial, and a key to perception of your brand in the media and public spheres, especially when it comes to earned media measurement. Let’s begin with brand trust. . Why engagement is important for brand credibility.

Measurement 78

Measurement Media Crisis Crisis Management 78

PRSay

JUNE 7, 2021

Organizations are only as strong as how they respond in moments of crisis. This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.

Crisis 152

Crisis Exercises Crisis Communications Reputation 152

Maxim Behar

NOVEMBER 23, 2020

It is my duty to manage the finances, events, ideas and diversity of this already very heavy machine, but for me it is an invaluable experience, and for Bulgaria a unique promotion. Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. Now everything is PR, communications, and management.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

NewsWhip

JANUARY 19, 2021

Our latest feature which further expands our crisis management capabilities. When we launched Crisis Dashboard in October 2020, we brought the most comprehensive view of real-time news engagement and influence in the media and public spheres. How Compare helps with three key aspects of crisis management.

Crisis 78

Crisis Crisis Management Data Measurement 78

Onclusive

DECEMBER 28, 2021

How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring. Do you create strategic communications plans for your PR campaigns? How do you currently get executive buy-in for investment in PR and communications?

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

NOVEMBER 8, 2023

But, this is a crucial aspect of effectively managing PR coverage. It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. Which means you won’t miss any insights!

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

But, this is a crucial aspect of effectively managing PR coverage. It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. Which means you won’t miss any insights!

How To 195

How To Tools Analytics Reddit 195

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Yet, even though reputation management is prized, it’s not always well understood. It’s often confused with crisis management, but while the two overlap, they are distinct. Crisis management involves responding to a simmering or sudden event that negatively impacts reputation.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Today, brand communications is much more of a two-way street. But there are good reasons why brands should stick with PR and marketing as the COVID-19 pandemic drags on, even if in a modified way. To be sure, the pandemic has changed everything, including how businesses market and promote their brands. Here’s why.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Katie Paine's Measurement Blog

JANUARY 24, 2023

So misleading, in fact, that it qualifies its publisher, NewsWhip , for our Measurement Menace of the Month award. NewsWhip’s deceptive charts are the problem It is the deceptive execution that qualifies NewsWhip for our Measurement Menace of the Month. Congrats! ∞

Measurement 40

Measurement Crisis Crisis Management Data 40

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Generating brand awareness. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts.

Marketing 195

Marketing Measurement Advertising Advertising 195

Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Loss of reputation is a big risk for any brand. A reputational crisis can happen to any business of any size. Recognizing The Big Risk. Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

Melissa Agnes

JANUARY 24, 2018

You want customers to confidently trust, beyond a shadow of a doubt, in the quality and cleanliness of your brand and its products. Just because this type of situation is not a crisis, doesn’t mean it doesn’t risk having a long-term impact on the emotional sentiment stakeholders have towards your brand. Not at all.

Brand 145

Brand Branding Crisis Management Employee 145

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Spend two days mastering the latest and greatest in Communications Measurement. Spend two days mastering the latest and greatest in Communications Measurement.

Conference 329

Conference Marketing Case Study Measurement 329

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

PRSay

JULY 10, 2020

As a discipline, crisis management is categorized into three phases: pre-crisis (which involves prevention and preparation); crisis response; and post-crisis (evaluation and preparation). Some crises pass quickly, and also have short post-crisis phases that are measured in days or weeks.

Crisis 175

Crisis Crisis Management Employee Retail 175

Burrelles Fresh Ideas

JANUARY 16, 2024

Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. When brands and individuals communicate openly, honestly, and transparently, they build a foundation of trust that withstands challenges and crises.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Remote PR Jobs

AUGUST 31, 2022

It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. They are busy people and too commonly, executive management's primary point of contact with the PR team is during crisis management. Brand storytelling is crucial to every business.

Publicity 208

Publicity How To Storytelling Construction 208

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR.

Policies 309

Policies Creativity Reputation Groups 309

Onclusive

JANUARY 14, 2021

Communications is a highly strategic function that supports the growth of your entire organization by nurturing and enhancing how your brand is perceived internally and externally. That’s why measuring the performance and real business impact of your communications activity is so important. Building an impactful communications team.

Communications 195

Communications Corporate Measurement Reputation 195

Axia PR

AUGUST 14, 2022

PR is a measurement sport, and you must embrace numbers to prove your success and be competitive. Many people think of public relations as just crisis management and a simplified form of marketing. PR has many aspects – a main one being that we want to increase visibility and awareness of your company and brand.

Crisis Management 62

Crisis Management Sports Marketing Measurement 62

Prohibition

OCTOBER 7, 2022

Because of this, social media has thrown a real spanner in the works for brands and businesses, with more avenues for a potential PR crisis to occur. Because reputation is built from what others think and say, social media can have a huge impact on opening up conversations about what people think of your brand, for better or worse.

Social Media 62

Social Media Crisis Management Crisis Media 62

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Flack's Revenge

OCTOBER 24, 2018

But they should come clean, and ‘fess up to problems when they occur, according to the basic tenets of crisis management. The far better approach to crisis management is to rip off that Band-Aid – admit your mistake, explain, apologize, and rectify. It is here that good old PR and crisis management can help.

Crisis Management 123

Crisis Management Crisis Employee Google 123

Waxing UnLyrical

AUGUST 1, 2019

All of this means that PR crisis management is something that every organization of any size needs to consider. Without a solid response plan in place, all the hard work you’ve put into building your brand could instantly vanish. Top Tips For Handling A PR Crisis from News Exposure. Image by Matthew Guay via Unsplash, CC.

Crisis 64

Crisis Crisis Management Radio Analysis 64

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? One you should aim to think through within your crisis preparedness. This is a good question. Let me explain further.

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100