PR News

MARCH 13, 2017

The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog. So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued.

Customer Service 84

Customer Service Brand Branding Retail 84

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 Some companies have even seen upwards of $18 in earned media value. Trust in your Brand. for every dollar invested. Intentional Content.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. Until next time! Critical Mention.

Sports 80

Sports Hotels Reputation Construction 80

Critical Mention

OCTOBER 15, 2020

Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Not only will a podcast give you the opportunity to put a solid voice to your business, but you can also build brand credibility in your industry. . Focus on Client Communication.

Tourism 186

Tourism Radio Travel Social Media 186

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. The New Rules of Marketing & PR. Future PRoof Podcast.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. It’s easy to feel defensive when someone publicly criticizes your brand. Always Listen.

Publicity 105

Publicity Radio Sports Small Business 105

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Adapt to new media practices and ensure that your brand is always on top of trends with real-time media monitoring.

Media 113

Media Radio Television Sports 113

Critical Mention

NOVEMBER 5, 2019

Social Media Delivers Brand Clarity. Start delivering clear messages to your targeted audience about your brand and its products with social media. Another great benefit of networking across social media channels is the ability to ensure your business stays relevant by monitoring your audience.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. I’m still great friends with many TV producers and digital editors which helps me with developing new media strategies.

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

AUGUST 6, 2020

With that said, choose a media database that lets you search for both local and international contacts. The more contacts you have, the more brand visibility your business gets. Option to Build & Export Media Contact Lists. Many organizations sell products or services that appeal to consumers all across the world.

Media 104

Media Radio Local Tools 104

Bianchi Biz Blog

APRIL 29, 2024

Digital and Social Media Proliferation: With one of the world’s highest rates of Internet and smartphone penetration, digital and social media play a crucial role in Hong Kong’s communication strategies. This digital landscape offers fertile ground for digital marketing, online PR campaigns, and social media engagement.

Marketing 92

Marketing Local Crisis Management Internal 92

Critical Mention

JULY 15, 2020

I know our customers will love the Media Contact Database and I am thrilled about where this exciting release positions Critical Mention in the earned media marketplace moving forward.”. About Critical Mention.

Media 108

Media Radio Television Engineering 108

Critical Mention

JUNE 10, 2020

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 104

Media Pitching Trends Resources 104

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. The smartest brands will then use their earned media coverage more frequently across their media channels.

Marketing 190

Marketing Content Marketing Data Social Media 190

Critical Mention

NOVEMBER 13, 2019

Another would be to simply thank current clients for their commitment to your brand. Use this opportunity to promote your services to prospects and highlight additional services to your dedicated clients. There are many different approaches you can take with holiday greeting cards. A little bit of appreciation can go a long way.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. HARO is free.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. HARO is free.

Digital PR 62

Digital PR Tools Google Pitching 62

Landis PR

JANUARY 3, 2022

cancel culture,” particularly related to DEI, will continue. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. I predict that brands that are able to evoke comfort, reassurance, normalcy and authenticity will excel this year.

Trends 52

Trends Trade Shows Agency Communications 52