Cision

JUNE 15, 2017

HPRA provides year-round programs, professional development seminars and networking among other services. . Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry.

Automotive 245

Automotive Resources Strategy Consumer 245

Doctor Spin

JUNE 28, 2022

In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). We often talk about how people connect with different brands. Sure, we know brands. But do we connect with brands? And copywriters do go on about finding a brand’s unique voice.

Training 52

Training How To Video Corporate 52

Solo PR Pro

DECEMBER 22, 2020

She’s not wrong: During the conference, you get to attend more than 100 sessions, workshops and industry forums led by leading brand marketers and experts. Every year, PRWeek magazine hosts the PRDecoded conference to lead a conversation about how essential it is for every brand and corporation to communicate their purpose authentically.

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

SEPTEMBER 11, 2018

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. The imperative here is to focus on the audience needs, not what a business or brand wants to say. Whether a business has defined it’s positioning or not, every brand has one. Two is the new five. 3) Messaging.

Software 97

Software Comparison Measurement Content Marketing 97

wiredPRworks

FEBRUARY 14, 2022

As a leader in the digital, social and mobile landscape, Elly Deutch Moody has provided her expertise to a diverse array of companies and brands – both large and small – on how to effectively create and execute fully integrated digital marketing strategies to drive business value.

Social Media 52

Social Media Trends B2C Media 52

Doctor Spin

DECEMBER 20, 2023

My formula for personal branding is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

PR Breakfast Club

AUGUST 3, 2014

Even though some of these leaders lived long before the days of Twitter and iPhones, they still had recommendations that can be applied to brands and individuals in the 21 st century. Research in Motion (RIMM) founder and co-CEO Mike Lazaridis did not hide behind the safety of his corporate office. We let many of you down.

Reputation 68

Reputation Education Instagram Social Media 68

PR Conversations

OCTOBER 27, 2023

These cognitive interpretations are embodied in such concepts as image, reputation, brand, and impressions. I believe the strategic management paradigm now is practiced in most major corporations, and I believe a major challenge for the profession is to reinstitutionalize public relations in the same way in the minds and practice of others.

Reputation 52

Reputation Social Media Internal International 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought.

B2B 242

B2B B2C Software Consumer 242

Ishmael's Corner

NOVEMBER 23, 2015

The post 10 “Takeaways” from the “PR in China” Seminar That May Surprise You appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. To call “PR in China” complex is like saying Donald Trump enjoys attention. While the words are accurate, they don’t quite capture the essence of the situation.

Storytelling 60

Storytelling Communications Publicity Corporate 60

David PR Group

MAY 31, 2017

Before jumping to the corporate world, here are a few personal tips when it comes to communicating in modern times. If you are tweeting for your company, care about your personal brand or have anything to lose on social media, don’t distribute anything even remotely controversial without having another human being look at it.

Policies 71

Policies Social Media Media Privacy 71

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. So, this is an interesting place for your seminar and starts to really map that. So, it started as more of a PSA, general disease awareness-related messaging, and now moving to more branded programming.

Healthcare 78

Healthcare Storytelling Communications Local 78