Stephen Waddington

AUGUST 13, 2018

There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. It's a burgeoning area of consultancy for our corporate teams at Ketchum. Log into your account and head to the settings and privacy section.

LinkedIn 115

LinkedIn How To Privacy Google 115

Mindful Marketing

NOVEMBER 6, 2021

Like Google, Facebook would never do something as rash as discard one of the world’s most valuable brands. Moreover, Meta might stimulate a whole new world of virtual possibilities. There are undoubtedly more, but here are four main moral concerns related to the metaverse: 1.

Facebook 73

Facebook Google Privacy Tools 73

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. I wanted to tackle the challenge of making our brand more prominent in mainstream media.

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. AI should make us better people, professionals and brands. Look Beyond: The Next Frontier for Your Brand. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. PR has a bigger role in content. “I

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. However, you could do that with anyone – a customer, analyst influencer, for example.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Your product or service brand name (if different). Your competitor’s product or service brand name (if different). One of the two companies mentioned, though, was listening: Avaya. These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. By “advertisers” the report means big brands – think CPG – that spend a lot of money on marketing, including traditional Madison Avenue-style marketing.

Creativity 77

Creativity Study Survey Advertising 77

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Your product or service brand name (if different). Your competitor’s product or service brand name (if different). One of the two companies mentioned, though, was listening: Avaya. These include: Your company name.

How To 57

How To Instagram Social Media LinkedIn 57

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Much of the corporate advocacy we’ve seen has been in response to issues in the news, like the state-sponsored bathroom bills or the #takeaknee movement among NFL players. But social advocacy works best when it grows out of existing corporate values and the strategies and tactics that communicate them.

Corporate 149

Corporate Policies Privacy Construction 149

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 93

Social Media Marketing Media Creativity 93

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

On Monday CEO Sundar Pichai told employees that the memo had violated company rules. Google enjoys a reasonably strong brand and corporate reputation. It was a thoughtful response to the furor, and under other circumstances, it might have helped calm the debate, or at least move it in a constructive direction.

Google 185

Google Reputation Engineering Internal 185

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. But Stumpf at first seemed to blame rank-and-file employees, 5300 of whom were fired over the scandal. 2016 had plenty of the kind of the kinds of news-making crises that public relations people dread.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202