ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers? The absence of a standard formula for measuring PR success remains our holy-grail challenge as an industry. So, how should we measure PR outcomes?

Measurement 189

Measurement How To Guidelines Web 189

Cision

OCTOBER 3, 2016

Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Analyze the conversations your competitor is leading that differ from what your brand has been doing, and identify ways to improve. For example – say you’re a luxury cosmetics brand.

Software 0

Software Comparison Media System 0

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

How To 62

How To Analysis Comparison B2C 62

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. Imagine waking up to a brewing storm on social media concerning your brand.

Brand 78

Brand Branding Comparison Measurement 78

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. What does this mean for business?

Marketing 99

Marketing Advertising Advertising Comparison 99

Sword and the Script

MAY 14, 2019

If you or your brand earn coverage, this tile is calculating the social shares around that particular piece. 3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. Sentiment analysis.

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Case Study Software Data Web 117

PR in High Definition

MARCH 28, 2023

It is also a pivotal market for many companies’ global success and for anyone looking to establish a good base for doing business throughout the region it is critical to establish a strong reputation. However, also think carefully about comparisons between countries within Europe. Additionally, look into measuring a reusability score.

Measurement 62

Measurement Comparison Local Examples 62

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Chipotle mishap highlights importance of clear communication with customers , by Becca Caddy for Reputation Online. He makes Tiger Woods appear well-behaved and almost saintly by comparison. Image: anthony kelly via Flickr , Creative Commons Here you go.

SEO 42

SEO Measurement Blogging Facebook 42

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

OCTOBER 8, 2019

But he also notes that content marketing lets you have your cake and eat it too because it supports softer metrics that at the same time: Builds brand; Drives engagement; and. Leads to a reputation for thought leadership. Here are three easy measures. This measure is useful for making the case to invest in content marketing.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

Maxim Behar

SEPTEMBER 4, 2023

And even more important is before appearing in public, everyone should measure their words when speaking in front of an audience of millions, and not counting on gaining likes or speaking platitudes to make them very influential. Maybe not the only thing, but every word, every comma can even build a positive brand, it can also bring it down.

Social Media 52

Social Media Media Writing Web 52

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

JULY 25, 2016

Just because there are superusers that engage your brand doesn’t mean that they will engage it in a meaningful way. And if a superuser is adversarial to your brand, even superfluous engagement may be damaging to a brand’s reputation. Measurement enables adaptability. Thoughtful measurement.

Facebook 120

Facebook Instagram Measurement Twitter 120

Stephen Waddington

NOVEMBER 5, 2020

Search listening is a way of understanding what people are saying about brands and markets and the questions that they are asking. There’s been a shift in public relations over the past decade to recruit data and analytic skills to support planning and measurement teams reflecting a shift to a data led approach.

Google 124

Google Reddit Comparison Trends 124

Katie Paine's Measurement Blog

MARCH 29, 2023

NASA’s heritage and enduring reputation helped it recover. That was my conclusion from a comparison of two more recent crises, the Planned Parenthood videos and Bill Cosby. Or, rather, blamed on the organizational or brand being clueless about (or ignoring) social media. For MLB, not so much. It’s all in the recovery.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52