NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks.

Brand 148

Brand Branding Sports Crisis 148

Cision

OCTOBER 3, 2016

Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Analyze the conversations your competitor is leading that differ from what your brand has been doing, and identify ways to improve. For example – say you’re a luxury cosmetics brand.

Software 0

Software Comparison Media System 0

5W PR

DECEMBER 8, 2022

Brand impact. First of all, companies have to begin by evaluating the effectiveness of their current public relations efforts because PR campaigns tend to have a direct impact on brand reputation as well as brand awareness, which means it’s important for companies to keep track of their performance. Media reach.

Measurement 88

Measurement Comparison Reputation Industry 88

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. Bulletin experiential retail stores for women.

Brand 136

Brand Branding Retail Comparison 136

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Reaching out to the key news sources to correct the record early on is paramount to effectively manage misinformation directed at a brand.

Crisis 78

Crisis Brand Branding Airlines 78

PR Fuel

MAY 5, 2022

Keep reading and grow your business’s brand reputation today! For example, millennials tend to gravitate towards certain formats to receive current news in comparison to baby boomers, particularly when it comes to political-related news. Also, we explain how each type of release can help promote your business.

Small Business 91

Small Business Comparison Writing Reputation 91

Prohibition

MAY 9, 2023

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages. Months of preparation and planning go into pulling these events off and the brands that attend utilise influencers to showcase their presence.

Marketing 62

Marketing YouTube Comparison Fashion 62

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. As a result, it can help you to see conversations that are taking place about your brand and sector, measure brand sentiment and help with content ideation.

How To 62

How To Analysis Comparison B2C 62

ImPRessions - Crenshaw Communications

APRIL 6, 2017

Brand Pepsi fell flat this week with its bafflingly tone-deaf ad featuring Kendall Jenner, but in the wake of a public relations backlash, the brand did at least one thing right. What was the brand thinking in creating the spot? And in some ways, the brand did accomplish that mission. That part they got right.

Comparison 149

Comparison Fashion Retail Reputation 149

Critical Mention

DECEMBER 13, 2019

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. All businesses should have the ability to track sentiment analysis to see if their brand is receiving positive, neutral or negative mentions. Analyze Your Brand Publicity Values.

Analysis 105

Analysis Comparison Reputation Radio 105

Mark My Words

SEPTEMBER 22, 2022

iNews There have been “crisis talks” with ITV bosses over the claim of queue-jumping that reduced Holly Willoughby to floods of tears and damaged her £10m brand. Comparisons were immediately made with David Beckham’s refusal of an offer to jump the 13-hour line of mourners on the same day. Lawyers can’t really help this situation.

Crisis 60

Crisis Comparison Reputation Social Media 60

ImPRessions - Crenshaw Communications

MARCH 9, 2016

In my view, every PR program should start with a baseline audit of a brand’s media visibility, including relevant content about brand attributes, customer complaints, reviews, etc. If favorability versus competitors is a goal, then the audit should obviously include competitive brands as well.

Measurement 189

Measurement How To Guidelines Web 189

Communications Conversations

MAY 14, 2020

Think about someone like Jimmy Butler–who’s the closest comparison I can think of. And he doesn’t have the best reputation as a teammate. On the flip side, LeBron James has emerged as the new brand of NBA champion. He’s had a difficult time finding a landing spot.

Leadership 88

Leadership Comparison Ethics Industry 88

ImPRessions - Crenshaw Communications

JUNE 2, 2016

If you know who your main competitors are, there’s much to be learned about how to maximize PR for your own company or brand. What can your brand own? Use of a paid media amplification service like Taboola can also be a budget-friendly way to amplify branded content. What content drives the most engagement on social media?

Conference 120

Conference Comparison Leadership Instagram 120

Flack's Revenge

FEBRUARY 3, 2021

The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. We also established credibility by naming the global brands who are rallying around Identiq. Take Stock of Your IP and its Potential. Professor Ran Canetti.

Technology 177

Technology Comparison Case Study Video 177

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. Imagine waking up to a brewing storm on social media concerning your brand.

Brand 78

Brand Branding Comparison Measurement 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Reputation management – more 24/7 than ever. And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. We know they are rare in comparison and that is what makes them so important to acknowledge. 2017 PR Takeaways. Good news, bad news, fake news – it never stops.

YouTube 136

YouTube Training Video Survey 136

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. What does this mean for business?

Marketing 99

Marketing Advertising Advertising Comparison 99

Sword and the Script

JUNE 7, 2022

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. There’s no mention of salary comparisons, which is a long-standing issue in PR. Onclusive acquires Critical Mention. To be fair, it’s not a problem unique to PR.

Software 85

Software Internal International Pitching 85

Beyond PR

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Depends upon information obtained from other reputable sources. It’s your transparency library. But I am a tad bias.

Comparison 45

Comparison Construction Study Retail 45

Prohibition

NOVEMBER 9, 2021

Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.

Advertising 62

Advertising Advertising Social Media Strategy 62

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Brand social activity into site content in real-time. Great free tool:Who else is bored with making brand logo wall images? Greater reach but also a potential reputation issue. The results?

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

JUNE 3, 2016

Collaboration between PR and IR can be critical to presenting a cohesive brand message, and an integrated communications strategy allows both teams to demonstrate corporate value to all audiences. Monitor industry trends closely and consider all brand communications with that global context in mind. This is a mistake.

Financial 40

Financial Comparison Internal International 40

Sword and the Script

MAY 14, 2019

If you or your brand earn coverage, this tile is calculating the social shares around that particular piece. The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and.

Case Study 116

Case Study Software Web Data 116

PR Conversations

JULY 24, 2014

The current trend of public relations excellence places increasing emphasis on stakeholder governance and symmetrical communication , weighted against more-traditional reputation management and publicity. reputation; and. Theoretical versus practice. A Chinese collector refers to the catalogue at a Sotheby's auction house in China.

Marketing 87

Marketing Video Reputation Communications 87

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Chipotle mishap highlights importance of clear communication with customers , by Becca Caddy for Reputation Online. He makes Tiger Woods appear well-behaved and almost saintly by comparison. Image: anthony kelly via Flickr , Creative Commons Here you go.

SEO 42

SEO Measurement Facebook Blogging 42

PR in High Definition

MARCH 28, 2023

It is also a pivotal market for many companies’ global success and for anyone looking to establish a good base for doing business throughout the region it is critical to establish a strong reputation. However, also think carefully about comparisons between countries within Europe.

Measurement 62

Measurement Comparison Local Examples 62

Sword and the Script

OCTOBER 8, 2019

But he also notes that content marketing lets you have your cake and eat it too because it supports softer metrics that at the same time: Builds brand; Drives engagement; and. Leads to a reputation for thought leadership. Supports customer loyalty and retention. There are a few benefits I’d add to that: a) Media relations.

Content Marketing 79

Content Marketing Marketing Comparison Measurement 79

Maxim Behar

SEPTEMBER 4, 2023

The influencer must have an impeccable reputation and really build trust with their followers by being upfront and honest with them. Maybe not the only thing, but every word, every comma can even build a positive brand, it can also bring it down. Let me make a comparison. There are two important points in this business.

Social Media 52

Social Media Media Writing Web 52

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Depends upon information obtained from other reputable sources. It’s your transparency library. .

Infographics 174

Infographics Comparison Construction Retail 174

Waxing UnLyrical

JULY 18, 2011

Where does the mainland Europe market fit into this US/UK comparison? CK: Historically, America has done more creative, and just plain “more&# with digital for brand marketing. In the US, many brands run programs that are miles ahead of what they do here or in Europe. I don’t really know why.

Creativity 74

Creativity Local Comparison Groups 74

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Stephen Waddington

NOVEMBER 5, 2020

Search listening is a way of understanding what people are saying about brands and markets and the questions that they are asking. A search trends comparison in the past 90 days shows the correlation between COVID-19, lockdown, and jobs in my own city of Newcastle. It has applications for profile, reputation and crisis communications.

Google 124

Google Reddit Trends Engineering 124

Cision

JULY 25, 2016

Just because there are superusers that engage your brand doesn’t mean that they will engage it in a meaningful way. And if a superuser is adversarial to your brand, even superfluous engagement may be damaging to a brand’s reputation. Superusers are the 1%. The transition from superuser to supernova.

Facebook 120

Facebook Measurement Instagram Twitter 120

ImPRessions - Crenshaw Communications

APRIL 21, 2017

The provocative mix is definitely food for thought for anyone responsible for brand reputation. The Fox News brand has taken some major reputation hits even before the departure of Roger Ailes last summer. And when will people learn to stay far away from any comparisons to Nazi Germany? It is media kryptonite.

Airlines 136

Airlines Comparison Facebook Video 136