Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. Thought leadership, brand purpose, or CEOs sharing political opinions.

Brand 109

Brand Branding Survey Customer Service 109

PRSay

JUNE 7, 2021

Organizations are only as strong as how they respond in moments of crisis. This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

David PR Group

MARCH 16, 2020

Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. The main one: If VRBO, which is owned by Expedia, doesn’t fully refund travelers impacted by COVID-19, the brand will likely not survive this crisis. Being unreasonable during a time of national emergency is not soon forgotten.

Communications 106

Communications Brand Branding Policies 106

Melissa Agnes

NOVEMBER 20, 2018

Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program. Utility companies are no stranger to the multitude of challenges that present themselves in times of crisis.

Crisis Management 133

Crisis Management Crisis Government Crisis Communications 133

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Now, city governments are involved.

Training 97

Training Brand Branding Fashion 97

5W PR

AUGUST 16, 2020

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. Priority One.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

Onclusive

NOVEMBER 4, 2021

This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. These factors reveal how a government influences the overall economy or a specific industry, which may affect the way your business operates or generates revenue. What is PESTLE analysis?

Analysis 370

Analysis Tools Policies Reputation 370

Stephen Waddington

OCTOBER 21, 2019

#FuturePRoof has published a guide that addresses the need for influencer marketing governance in public relations. It aims to give public relations a voice around the critical area of governance for influencer marketing. In the UK influencer campaigns are governed by existing ASA and Competition and Markets Authority (CMA) laws.

Government 60

Government Publicity Marketing Advertising 60

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The group fingered Edelman for its work for many brand-name fossil-fuel companies and trade organizations. The crisis playbook doesn’t call for evasion, but that’s what Edelman’s responses sound like to me. ” As a steward of brand reputations and a leader of our industry, it can do better.

Policies 309

Policies Creativity Reputation Groups 309

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. But, are they a crisis? How to avoid a public relations crisis. 1) Provide social media training for everyone that operates as an admin on a brand account. Not necessarily.

Social Media 239

Social Media Crisis Training Media 239

Melissa Agnes

AUGUST 12, 2014

Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. In a crisis, you need your stakeholders to trust your spokesperson and, thus, your organization. In a crisis, you need your stakeholders to trust your spokesperson and, thus, your organization. Think about it.

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Wadds Inc.

MAY 19, 2024

I described this shift in a paper for the Government Communication Service in 2020. The report sets out four areas: CCOs are rising to the challenge CCOs are embracing expanded roles that include sustainability, public affairs, and brand management, thereby integrating themselves deeply into strategic decision-making processes.

Report 59

Report Communications Public Affairs Ethics 59

5W PR

AUGUST 23, 2023

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. They engage with stakeholders, develop advocacy campaigns, and manage issues related to public policy and government affairs.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Government organizations.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

APRIL 23, 2020

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. based firm that specializes in crisis management and health care communications. Publicis Health, part of Publicis Groupe S.A.,

Crisis 164

Crisis Ethics Publicity Marketing 164

Melissa Agnes

APRIL 9, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Whom should you include within your crisis management governance? For example, consider a cybersecurity crisis.

Resources 180

Resources Crisis Management Crisis Government 180

Melissa Agnes

FEBRUARY 1, 2017

Welcome to episode #059 of The Crisis Intelligence Podcast, with Melissa Agnes and Sam Miller. Earlier this week, I published a #crisisready video that discusses the emotional factors that can quickly escalate an incident to crisis-level. Subscribe to the Crisis Intelligence Podcast! Running time: 49:30.

Crisis Management 100

Crisis Management Crisis Government Healthcare 100

Stephen Waddington

APRIL 13, 2022

Economic data points published by the Government this week are the strongest signal yet of economic turbulence ahead for the UK. A second COVID-19 recession is wholly avoidable Just as businesses are starting to recover from COVID-19 there’s a new crisis on the near horizon. There is opportunity in any crisis. I’m an optimist.

Energy 131

Energy Government Crisis Policies 131

5W PR

DECEMBER 8, 2019

Often during any crisis PR situation its good to apologize if wrong (check with lawyers). Don’t make excuses or extensively talk about the reasons behind that mistake, as they make the brand sound like it’s trying to justify the entire situation and explain why it’s right. Use Social Media. It happens all the time: the public apology.

Crisis 103

Crisis Crisis Management Strategy Government 103

Stephen Waddington

OCTOBER 13, 2020

I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis. These stories have been recorded and published in a report published by the Government Communication Service (GCS) COVID-19 Advisory Panel.

Report 144

Report Communications Government Crisis 144

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change.

Corporate 113

Corporate Communications Government Crisis 113

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. Segment your stakeholders and understand what motivates them. You also need to understand what sources they trust.

Chemicals 52

Chemicals Brand Branding Survey 52

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. The failure here was really one of governance, of course. Yet, nothing happens in a vacuum. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution.

Banking 212

Banking Nonprofit Twitter Advertising 212

Prohibition

AUGUST 24, 2023

The food industry faces numerous challenges – brand awareness, customer retention and most importantly food safety. These agencies are adept at handling various aspects of public relations, from brand building to crisis management , with a specific focus on food safety. This is where food PR agencies excel.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis 36

Crisis How To Guidelines Reputation 36

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

5W PR

DECEMBER 8, 2019

Often during any crisis PR situation its good to apologize if wrong (check with lawyers). Don’t make excuses or extensively talk about the reasons behind that mistake, as they make the brand sound like it’s trying to justify the entire situation and explain why it’s right. Use Social Media. It happens all the time: the public apology.

Crisis 78

Crisis Crisis Management Strategy Government 78

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. Only by doing this can you ensure that your company narrative reflects your commitment to sustainability, social impact and robust governance.

Report 109

Report Government Financial Trends 109

Stephen Waddington

NOVEMBER 1, 2021

Public relations must take responsibility for its role in the climate crisis. The public relations industry is falling over itself to help businesses get to grips with the climate crisis. The climate crisis is in plain view. Our systems of corporate governance need urgent reform to account for the environment.

Government 131

Government System Crisis Corporate 131

Stephen Waddington

JULY 13, 2018

Wiltshire Council communication chief Laurie Bell told the story of the unfolding Novichok crisis in Salisbury at the CIPR Northern Conference in Newcastle. In March the UK government reported that Novichok, a Russian nerve agent, had been used in a poisoning attack on Sergei Skripal and his daughter Yulia in Salisbury, Wiltshire.

Crisis 60

Crisis Government Local Crisis Communications 60

5W PR

JANUARY 1, 2023

Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis. The post Reputation and Social Responsibility appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Reputation 158

Reputation Corporate Policies Ethics 158

ImPRessions - Crenshaw Communications

APRIL 3, 2018

It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. A brand’s best PR move is to back up its claims with actions. Crimson Tide (1995) — Crisis Planning. When it’s a crisis communications nightmare about the highest of high stakes: nuclear war.

Tools 170

Tools Government Crisis Public Affairs 170

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

AUGUST 15, 2022

From governments comms gone wrong (again!) and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands.

Crisis 62

Crisis Viral Government Crisis Communications 62