Agility PR Solutions

AUGUST 15, 2021

Recently, the employees at the video game studio Activision Blizzard ended up walking off their jobs after news of ? sexual harassment and gender discrimination lawsuit inside the company surfaced. The post Crisis case study: How to turn an employee lawsuit into a brand disaster appeared first on Agility PR Solutions.

Case Study 157

Case Study Employee Study Crisis 157

5W PR

FEBRUARY 20, 2024

They now seek purposeful brands that create a meaningful impact. Companies must adapt and embrace sustainable brands and mission-driven branding. Consumers now make purchasing decisions based on a brand’s values and impact on the world. They translate into concrete company values that guide company culture.

Consumer 78

Consumer Brand Branding Ethics 78

Agility PR Solutions

SEPTEMBER 18, 2023

Just as consumers are expecting brands and businesses to embrace the tenets of Purpose in their statements and actions, so too are employees.

Employee 110

Employee Brand Branding Consumer 110

Onclusive

MARCH 9, 2023

Businesses should be using their PR power and influence to speak out on behalf of women everywhere and position their brand in alignment with International Women’s Day. That’s why many companies are now taking a more public stand on raising awareness of this issue, as well as making efforts to close their own gaps internally.

Internal 195

Internal International Brand Branding 195

Ronn Torossian

APRIL 11, 2016

Reputation management is no easy feat for any company. In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. As a result, many companies turn to a more subtle form of brand management, which involves creating new brand ambassadors.

Employee 150

Employee Reputation Brand Branding 150

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Be focused   It can be tempting to jump on trends that have given other brands publicity or chase the news to boost your brand’s exposure. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

Agility PR Solutions

DECEMBER 10, 2023

Most employees say no appeared first on Agility PR Solutions.

Employee 100

Employee Survey Company Brand 100

PRSay

JULY 6, 2021

It takes a specific type of person to succeed — to thrive — inside your company, doesn’t it? The secret lies in your employer brand. Every company has one, whether it was built intentionally or not. It’s the reputation your company has as an employer. Developing your employer brand. Your corporate brand.

Brand 176

Brand Branding Employee How To 176

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Early into the social distancing phase several brands quickly acknowledged the situation through visuals.

Brand 284

Brand Branding Small Business Retail 284

PRSay

JULY 10, 2023

Just a few months ago, companies could stay above the political fray. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. Now, that is no longer true.

Brand 135

Brand Branding Nonprofit Government 135

NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. Here are some other brands that captured attention in the news and on social media.

Advertising 78

Advertising Advertising Brand Branding 78

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. This is what we see in our feeds from brands in 2022, right? That’s a pretty damning stat.

Brand 215

Brand Branding Instagram Video 215

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? Plus, people would use this opportunity to backslash brands, right? So, how do you socialize your brand?

Brand 256

Brand Branding Social Media Employee 256

NewsWhip

AUGUST 4, 2022

And as the digital world changes, so does brand strategy. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors. These short-form videos can help propel brands forward and garner huge engagement with their accounts. .

Instagram 146

Instagram Brand Branding Hotels 146

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. It’s worth stepping back and looking at just how much of a cultural event the movie has been.

Brand 78

Brand Branding Viral Apparel 78

Agility PR Solutions

APRIL 26, 2023

As stakeholders from investors and employees to everyday consumers are demanding, brands and businesses are striving to identify and define their Purpose beyond their products and services—and also communicate those goals and accomplishments in an authentic, trust-securing manner.

Company 78

Company Brand Branding Employee 78

NewsWhip

NOVEMBER 9, 2022

While we normally try to limit coverage of Musk in these blogs to avoid repeating ourselves, it’s impossible to ignore his impact on the public interest in October’s brand coverage. Twitter was the top brand in terms of engagement, earning 545k (18%) overall. Tyson Foods joins list of companies leaving Chicago.

Twitter 148

Twitter Brand Branding Retail 148

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. Both directly shape how the public, as well as investors and customers, view the brand. Proof of Brand Values.

Brand 135

Brand Branding Employee Case Study 135

5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Building brand awareness The bedrock of any winning PR strategy is brand recognition.

Company 78

Company Product Launch Resources Employee 78

5W PR

JANUARY 7, 2023

According to recent reports, two-thirds of the people in the workforce believe that it’s important to them to work for a company that has a clear sense of purpose. That’s why more and more companies have started to incorporate a purpose into their existence and business operations. Authenticity.

Brand 88

Brand Branding Employee Community 88

Agility PR Solutions

DECEMBER 5, 2023

If there’s one main place where people go to gather opinions about a company, it’s social media. Of course, having an official brand account across multiple platforms is one way to handle this—but don’t […] The post 5 steps for conducting effective social media training for employees appeared first on Agility PR Solutions.

Media Training 105

Media Training Training Social Media Employee 105

Agility PR Solutions

SEPTEMBER 14, 2020

To provide greater insights into what consumers expect from brands, PAN ran a Dynata survey of 1,000 consumers to get their sentiment on what they expect from the companies they work at and buy from when it comes to […]. DEI has made its way to the top of the agenda for many of our clients.

Employee 78

Employee Brand Branding Survey 78

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. What all these companies have in common is a cadre of leaders ready to stick to their principles and take the heat. So, what should you speak out on?

Corporate 198

Corporate Brand Branding Agriculture 198

5W PR

JANUARY 4, 2020

It signals the beginning of a new chapter for the brand, but if not properly handled, can lead to damaging effects. Customers might believe the brand has simply gone out of business, or may not trust the new brand, as new management may be included with the rebranding process possibly resulting in changes to their favorite products.

Brand 148

Brand Branding How To Employee 148

NewsWhip

JUNE 21, 2022

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company).

Facebook 138

Facebook Brand Branding Measurement 138

NewsWhip

APRIL 6, 2023

Two days later the story was covered by Today and has since amassed over 64k engagements, making it March’s top brand story. Coming together to create a limited-edition ranch flavored ice cream , the two brands revealed the pints would be coming to Walmart stores later this spring.

Retail 78

Retail Brand Branding Local 78

5W PR

MARCH 27, 2023

It falls on April 2nd every year and presents a unique opportunity for brands to show support for this important cause. In this article, we will discuss some ways in which brands can effectively show support for World Autism Day. Brands can show support for World Autism Day by donating a portion of their profits to these organizations.

Brand 88

Brand Branding Employee Resources 88

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Innovation tends to grind to a halt as acquiring companies try to figure out integration.

Brand 147

Brand Branding Reddit Pitching 147

PRSay

JUNE 21, 2021

It’s a measure of how closely a company’s standards, values, priorities and preferences line up with those of an employee. This is an essential concept to consider when shaping an employer brand that has the ability to create an alluring and immediate connection with your ideal candidates. Increasing applicant attraction.

Brand 180

Brand Branding Employee Study 180

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research. This helps brands understand what matters to consumers and how they decide what to buy.

Consumer 88

Consumer Brand Branding Ethics 88

Inbound PR

JUNE 18, 2023

76% of customers say they are less loyal to a brand than two years ago. This finding comes from research about customer and employee experience in EMEA we recently released at ServiceNow. The challenging economic landscape and ever-high inflation are the primary reasons to drive brand loyalty down. What's the solution?

Employee 90

Employee Brand Branding Company 90

5W PR

FEBRUARY 3, 2023

The last couple of months have been filled with headlines of different brands and corporations announcing job cuts and layoffs, as companies started to cut jobs not just in the US but all over the globe. The company will have to figure out a way it will communicate the layoffs to the employees, which should always be done in private.

Brand 88

Brand Branding Employee Resources 88

5W PR

MAY 25, 2023

When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. Therefore, it’s important for companies to have a plan in place to address and respond to fake news about their brands online.

Brand 88

Brand Branding Crisis Communications Reputation 88

5W PR

OCTOBER 19, 2023

From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Their association with any brand can quickly grab the attention of consumers and create a lasting impression. Credibility and trust Well-liked and respected celebrities can lend credibility to a brand.

Brand 78

Brand Branding Product Launch Sports 78

PRSay

NOVEMBER 15, 2023

Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. We use an employee-led approach to internal comms at Delta.

Employee 125

Employee Internal International Storytelling 125

Communications Conversations

MARCH 9, 2022

One of the questions I’ve heard the most from friends, clients and prospects over the last 6 months or so is: How should I set up a successful employee advocacy program? From a certain perspective, it makes sense why more companies are taking a closer look at Employee Advocacy Programs in 2022. Or, these kinds of posts.

Employee 183

Employee Social Media Media LinkedIn 183