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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. Media relations deals with the news environment, which is by definition unpredictable. Again, communication is key. . It’s PR, not ER.

Publicity 334
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Tech PR Guide to Executive Podcast Gigs

ImPRessions - Crenshaw Communications

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. Every company has a story, and that story can be a valuable public relations tool — and the best kind of free exposure. The a16z Podcast.

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. A scandal like a privacy breach?

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Is PR is sending more pitches during COVID-19? [PR Tech News]

Sword and the Script

Here’s the list of PR technology companies I’m watching. The company says the average number of daily pitches was 13 in February and just 10 in January. For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company.

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10 Habits Of Highly Successful PR People

ImPRessions - Crenshaw Communications

We are pleased to be contenders in a couple of categories. We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Next, where do you get pop culture news? Publications like Inc.

Writing 149
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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. So, the company took to the idea of creating a documentary called the “The Defender” that flipped this on its head. 3) Repurpose with purpose.

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Media relations is thriving

Stephen Waddington

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.