Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs.

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Meeting Automotive Media Transportation 83

PR Fuel

JUNE 11, 2020

Newspapers have less influence, and we can be our own publishers, right? This can lead to higher brand recognition and increased sales. For example, if your restaurant gets a great review in the New York Times , you can bet your tables will get booked up fast! How do you get the attention of that newspaper’s reviewer?

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How To Newspapers Analytics SEO 98

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

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Local Retail Newspapers Sports 120

The Resolution Blog

DECEMBER 20, 2015

Branded as one of the most successful adverts of this Christmas season , the Johns Lewis ad has made people up and down the country well up. Even if you don’t watch TV, you couldn’t have missed it, it’s everywhere; every newspaper and magazine seems to have written about the advert.

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Retail Viral Newspapers YouTube 120

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Making decisions on behalf of our clients, we become part of the brand management team.

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Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. I would like to talk about the book that you authored, Maxim. Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

MARCH 29, 2016

Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business. Amid “cheesy graphics” and a sloppy effort to render the comic book exclamations – “Pow!” Years later, as a college student at Indiana University, he developed a course on comic books.

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Television Course Newspapers Reputation 60

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. But, it takes strategic insight and smart planning to communicate a brand’s history well. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition."

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Corporate Examples Storytelling Brand 48

Cision

MARCH 30, 2016

We worked with the International Fund for Animal Welfare (IFAW) to quickly engage the media, keep the story current and create an international dialogue on trophy hunting. Is there a difference in how you approach PR for these organizations versus for other brands? What are the best tactics for brands to get more media coverage?

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Cision

FEBRUARY 17, 2016

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. Learn how to build a brand journalism strategy with our free white paper! How does your background in military communication help you in your position at Susan Davis International?

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Policies Internal International Public Affairs 120

Bianchi Biz Blog

OCTOBER 18, 2021

And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. The photo and my notes led to the cover story for that issue of Autocar.

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Meeting Report Automotive Media 76

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? This can lead to higher brand recognition and increased sales. For example, if your restaurant gets a great review in the New York Times , you can bet your tables will get booked up fast! How do you get the attention of that newspaper’s reviewer?

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? This can lead to higher brand recognition and increased sales. For example, if your restaurant gets a great review in the New York Times , you can bet your tables will get booked up fast! How do you get the attention of that newspaper’s reviewer?

How To 52

How To Newspapers Analytics SEO 52

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The book is a multi-author project led by Dr Martina Topi?

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Government Education Print Ethics 103

Beyond PR

JUNE 8, 2016

It will not just improve your media relations, but also the brand content you offer directly to online audiences. Kavitha noted to up-and-coming journalists that interning at a print job is critical. Sometimes when I see young kids who intern with us and want to be journalists, they’re so focused on social media.

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Media Relations Media Journalism Print 40

Maxim Behar

JULY 2, 2023

He is a past president of the International Communications Consultancy Organization, also known as, ICCO, which is the largest and most influential global organization of PR professionals and practitioners. Maxim: I can summarize it with only one word, which is among the title of my book – revolution. Of course, for many reasons.

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Ethics Internal International Course 52

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

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Publicity Crisis Management Leadership Hotels 59

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. My book the Global PR Revolution entails how public relations is really such a dynamic business. You would ask: Why revolution?

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B2B Communications Media Newspapers 52

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. After graduation, he worked as a journalist for 15 years and then launched one of the first private daily newspapers in Bulgaria – Standard News. increasing sales, better branding, and media presence. We serve what customers deserve i.e;

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Ethics Creativity Leadership Crisis Management 52

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Your product or service brand name (if different). Your competitor’s product or service brand name (if different). One of the two companies mentioned, though, was listening: Avaya. These include: Your company name.

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How To Instagram Social Media LinkedIn 198

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. You're done!

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Marketing Content Marketing Pinterest LinkedIn 48

Mark My Words

AUGUST 2, 2021

It turned Depp into the mega-star of a blockbuster brand. It was a move international media law specialist Mark Stephens, of firm Howard Kennedy, describes as ‘self-immolation’. Newspapers labelled them her ‘girl squad’. ‘Jack Sparrow is a piece of cinematic history,’ says Ellis. ‘To He looked really good!’

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Film Reputation Writing Instagram 60

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Your product or service brand name (if different). Your competitor’s product or service brand name (if different). One of the two companies mentioned, though, was listening: Avaya. These include: Your company name.

How To 57

How To Instagram Social Media LinkedIn 57

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. Inflexibility, or what I call the ‘Brand Stasi’. Now, I would call this role as managing Brand Character.

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Film Creativity Newspapers Internal 40

Waxing UnLyrical

JULY 18, 2011

I was heartened to see that both he and Prime Minister David Cameron had been reading from The Modern Book of Australian Diplomacy when they held a lunch for the UK press at Number 10 Downing Street during the visit. CK: Historically, America has done more creative, and just plain “more&# with digital for brand marketing.

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Creativity Local Comparison Groups 74

PR in High Definition

MARCH 8, 2019

As a former pupil at a single sex school, I remember all too well the buzz around International Women’s Day. Fast forward to now, and we still hear the stories of Marie Curie, Rosa Parks and Mother Theresa, amongst others, on International Women’s Day, which is great, of course. The difference? Then there’s the marketing side.

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Internal International Newspapers Course 59

ImPRessions - Crenshaw Communications

MAY 7, 2021

In an excerpt from his new book, Amazon Unbound , Stone offers a fascinating tick-tock on the PR melodrama that played out after the Enquirer published salacious photos and texts involving the then-married Bezos and paramour Lauren Sanchez. The story reads like a thriller. ” Precisely. Even today, there’s no evidence of that.

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Newspapers Media Relations Reputation Interviews 296

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

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Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Media Changes mean PR needs Content Marketing. The same is true in print.

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