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Market Priming: Setting Conditions for a Product Launch

Sword and the Script

What Marketing can learn from Military Planning. Businesses spend big money to launch to products. In my experience, and with a few exceptions, launches always seem to be a chaotic mad-dash to the finish line. Production. Production is certainly a critical condition to be set. Thought leadership webinars.

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How to Make your Messaging Stick

Onclusive

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. 23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions.

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How To: Measure Success For a Product Launch

Waxing UnLyrical

I wanted to continue to earn passive income for products I had built, instead of sacrificing the sweet sunshine day-in and day-out in front of a computer. We’ll see how the course does on launch day, but as Peter Drucker famously said, “If you can’t measure it, you can’t manage it.”. Luckily, I’ve now got both down pat.

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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Join us for Managing Corporate Reputation with PESTLE Analysis webinar next week on Thursday, November 18th.

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5 Steps to Take Your Editorial Calendar to the Next Level

Contently - Strategy

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch.

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Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around

Sword and the Script

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. Campaigns are how every marketer is trained to think. an email about announcing the new product to customers or prospect. a webinar with third-party expert, and a tiny pitch at the end.

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Why a business case may be the missing key to securing your PR budget

Onclusive

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Join us for a webinar on How to Build a PR Business Case and Secure the Investment on October 26th.

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