Blogging Interviews Product Launch Writing 
Sword and the Script
JANUARY 3, 2023
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.
Shift Communications
FEBRUARY 3, 2016
In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer.
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Contently - Strategy
APRIL 28, 2022
People like product managers, operations staff, product creators like software developers, and company leaders make great “faces” of your company and can offer the in-depth insights your audience craves. Various touchpoints contribute to a deal or sale, such as blog posts, webinars, and events.
OnePitch
APRIL 14, 2022
Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?
Sword and the Script
JUNE 13, 2023
If they ask for an interview, make it easy for them to arrange a time. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Research, read, be active in the respective community and write compelling pitches. When you receive a reporter’s inquiry, respond as soon as possible.
Rock the Status Quo
AUGUST 15, 2014
Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity. Amy also shared these three tips on pitching: Know what the person you’re pitching actually writes about.
Presspage
FEBRUARY 10, 2020
Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.
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