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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

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Has Apple Lost Its PR Magic?

ImPRessions - Crenshaw Communications

In consumer technology, it’s the norm for sales to slow and profits to erode over time. The statement from Dan Riccio, Apple’s senior vice president of Hardware Engineering, was succinct. Luckily for Apple, everyone was too distracted by yet another Facebook privacy scandal that the FaceTime bug had a short life.).

Wireless 156
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Just Because AI Is Exploding Doesn’t Mean Your Company Will: What To Know About Artificial Intelligence’s Impact on Business & PR

Shift Communications

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Being a old long-serving PR professional means I have seen a lot of technology come and go. A lot of digital technology offers only incremental improvements. Definitely check him out.

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Just Because AI Is Exploding Doesn’t Mean Your Company Will: Here’s What To Know About Artificial Intelligence’s Impact on Business & PR

Shift Communications

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Being an old long-serving PR professional means I have seen a lot of technology come and go. A lot of digital technology we have had lately has offered only incremental improvements.

Company 78
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Building a Global Media Brand with HubSpot [Case Study]

PR 20/20

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Career paths will evolve.

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How To Do AI Startup & Tech PR, Featuring AI Survey Insights

Shift Communications

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60
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Own Your Idea, Grow Your Audience with Storytelling [Case Study]

PR 20/20

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Early posts on Marketing AI Institute’s blog.