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PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? My, how things turn.

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Voice moves from awareness to application

Stephen Waddington

Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. It is easy to forget that the technology is more than a decade old. Popular applications include search, information, entertainment and travel.

Hotels 138
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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

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Has Apple Lost Its PR Magic?

ImPRessions - Crenshaw Communications

In consumer technology, it’s the norm for sales to slow and profits to erode over time. The statement from Dan Riccio, Apple’s senior vice president of Hardware Engineering, was succinct. Luckily for Apple, everyone was too distracted by yet another Facebook privacy scandal that the FaceTime bug had a short life.).

Wireless 156
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AI adoption in public relations limited, so far

Wadds Inc.

The same report could have been written in the past 30 years about how public relations was slow to adapt to the internet, search engine optimisation, social media, and PESO. A common organisational approach to innovation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology.

Publicity 141
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Understanding the impact of AI on public relations

Wadds Inc.

This includes bias, copyright, privacy, and misinformation. There is also the need to engage with machines called prompt engineering which is the task of writing AI instructions. The adoption of AI by public relations in practice Public relations does not have a good track record when adopting new technology.

Publicity 105
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Just Because AI Is Exploding Doesn’t Mean Your Company Will: What To Know About Artificial Intelligence’s Impact on Business & PR

Shift Communications

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Being a old long-serving PR professional means I have seen a lot of technology come and go. A lot of digital technology offers only incremental improvements. Definitely check him out.

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