Remove Blogging Remove Creativity Remove Print Remove Radio
article thumbnail

Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign.

article thumbnail

Data-Driven PR Campaign Planning: Part 1

Onclusive

The more specific you are about who you want to target to achieve the ‘why’—the solution to the problem you’ve identified above—the more impactful your plan and creative execution will be. Stay tuned for the conclusion of our Data-Driven PR Campaign Planning blog series next week.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

Landis PR

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. For the original blog post, please visit here. But if it’s a high-end print lifestyle magazine, you might need to talk to the editor three-four months ahead.

Energy 59
article thumbnail

A Guide to Effective Media Planning

5W PR

Analyzing media options The media landscape is diverse, including traditional channels like TV, radio, and print, as well as digital platforms like social media, websites, and streaming services. Ad creation and submission Collaborate with the creative team to develop compelling advertisements that resonate with the target audience.

Media 78
article thumbnail

All Play:  How Companies Can Make More Inclusive Toys

Mindful Marketing

In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters. ” Subscribe to Mindful Matters blog. Sound was a mixed blessing for Polansky. Learn more about the Mindful Matrix. Check out Mindful Marketing Ads and Vote your Mind!

Company 97
article thumbnail

The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 98
article thumbnail

How to Connect With Consumers Offline

5W PR

It can cost money and time to creatively come up with a way to connect. Television, radio (or podcasts), billboards, and print advertising are still popular choices for discerning advertisers who want to reach as many people as possible. Sure, reaching consumers offline can be more difficult than launching a digital campaign.