PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. So, as comms professionals what does this mean for us?

Trends 59

Trends How To Retail Google 59

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

Beyond PR

MAY 1, 2017

Facebook identifies three categories of tools that are initially integrated into Facebook Live: Consumer Friendly Cameras (mobile device cameras) • Samsung Gear 360 – Retail $349.99 • Giroptic IO – Retail $249.99 • Insta360 – Nano (iOS) retail $199, Air (Android) Retail $129.99 • ALLie Camera – Retail $499.00

Facebook 63

Facebook Video How To Retail 63

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Yet people like her influence consumer spending to the tune of $1.2 The casual observer in any retail store will find it unmistakable. Does your agency eat, breath and sleep content marketing?

Marketing 60

Marketing Study Survey Content Marketing 60

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Flatiron Communications

JANUARY 14, 2015

At the same time, we have many good reasons to rejoice as the practice of content marketing envelopes our industry. Consumers not only follow these channels, but so do the reporters and analysts on whom corporate communicators have so heavily relied to amplify their stories.

Media 28

Media Journalism Social Media Mobile 28

Beyond PR

AUGUST 25, 2016

Amazon.com serves consumers and AWS serves enterprises that need web based services. Through that lens, AWS and Amazon retail are very similar indeed.”. Aswath Damodaran, at financial blog the Wall Street Pit, calls these brands story stocks , and these stories enable brands to live by different rules.

Storytelling 40

Storytelling Brand Branding Wireless 40

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . Retailers lead, the regulated follow.

Social Media 117

Social Media Study Blogging Company 117

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Cision

JANUARY 10, 2018

However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy. This means that a solid content marketing strategy will do wonders for your brand messaging. Their blog is aptly called “ Shopify Insider.”

Brand 254

Brand Branding Web Content Marketing 254

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 108

Strategy How To Content Marketing Analysis 108

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. But how do marketers connect the dots between social media and engaged consumers by providing real value? Bring Your Content Into Real Life.

Marketing 48

Marketing Social Media Video Mobile 48