article thumbnail

How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product. Generate case study content.

B2B 334
article thumbnail

Conversion’s through Communication

5W PR

One of the best ways that companies can realize how important customer service communication is is to first acknowledge that the consumers are the primary stakeholders of any business. The reason why consumers value communication from brands is that that’s both the first and the last step of the customer service delivery process.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Using Consumer Feedback in Product Development and PR Strategy

5W PR

Products can be fine-tuned based on initial reactions and ongoing input, leading to higher levels of customer satisfaction and loyalty. Authenticity and credibility Incorporating customer feedback in product development and PR materials, such as testimonials and case studies, adds an element of authenticity and credibility.

article thumbnail

The 21 Responsibilities of PR and What They Entail

Onclusive

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Crisis Communications. Media Measurement.

Training 370
article thumbnail

The 22 Responsibilities of PR and What They Entail

Onclusive

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195
article thumbnail

The 20 Responsibilities of PR and What They Entail

Onclusive

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

article thumbnail

PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. B2B campaign case studies have the same basic story structure.