Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. Around the Web Business Building Marketing buzz marketing viral marketing' What about you? And is there a way you can use (any of) these to your advantage?

Viral 40

Viral Marketing Web Big Data 40

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Cision

APRIL 5, 2016

Big data makes Facebook one the most amazing matchmaking services ever. But you are not the only one using that data. Facebook, of course, now knows the web visitor history over a huge swath of the Internet. Well, we covered this already but…1 billion active daily users with 20 minutes plus of on-site time?

Advertising 120

Advertising Advertising Facebook B2C 120

Beyond PR

JANUARY 2, 2018

They connected with publishing partners who were covering a business convention that would draw in their target audience, and they began a retargeting campaign on those specific web pages. Their efforts resulted in an 80 percent increase in leads. Analyzing the Numbers. Effective PR strategies take time, effort and critical thinking.

Measurement 75

Measurement Strategy Software Analytics 75

Waxing UnLyrical

JULY 11, 2012

By ignoring the obvious and scripted keywords, and instead being more intelligent and tracking the natural conversations, we can access so much more information (maybe even the Big Data that everyone is swooning over at the minute). Additionally, we’re not limiting ourselves to one pain point.

Social Media 81

Social Media Media Google Tools 81

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Loves Philip Roth and Ghostface Killah. Formerly at WSJ, ESPN and NYT.”.

How To 121

How To YouTube Pitching LinkedIn 121

Waxing UnLyrical

JUNE 13, 2016

Why: “As governments and corporations discover the importance of engagement to redress loss of trust and disengagement by citizens and consumers, specialists in consultation, behavioral insights, ‘big data’ analysis, and so on will take the lead,” says Jim Macnamara in this still relevant interview with The Measurement Standard (once you (..)

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) PR practitioners now must be able to work with big data and possess the skills needed to measure what matters in order to ensure that their stories are engaging and also truthful and transparent. No kidding!

Storytelling 87

Storytelling Measurement Ethics Web 87

PR Conversations

DECEMBER 19, 2014

This includes blended approaches to online and offline learning (with Stuart Bruce leading a face-to-face session, alongside my own direction of the web-based aspects, including guest webinar presenters). The promise that ‘big data’ could automate organisational communications has proved a fallacy.

Social Media 90

Social Media Trends Communications Crisis Management 90

Sword and the Script

JUNE 3, 2017

It democratized media and brought technological change that has fundamentally shifted marketing, so long as there remains a world wide web. The “Twilight of web 2.0” is a phrase borrowed from Matthew Hughes , who wrote about the final demise of the social bookmarking site Delicious for The Next Web. The “Twilight of web 2.0”

Web 69

Web Content Marketing Technology Creativity 69

Shift Communications

APRIL 28, 2015

BuzzFeed Pound makes the claim that it has cracked that nut using data and “new, proprietary technology that captures how BuzzFeed stories spread on the social web.” Companies like BuzzFeed are beginning to use Big Data to understand how content spreads over a series of time rather than in discrete, clustered groups.

Data 60

Data Analytics Viral Big Data 60

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52