PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Knowing how to work with big data will also become more important for PR pros.

Publicity 167

Publicity Social Media Television Measurement 167

Waxing UnLyrical

JULY 11, 2012

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. Challenge on.

Social Media 81

Social Media Media Google Tools 81

The Resolution Blog

AUGUST 1, 2019

There was a realisation from many that read the articles, that they had been targeted based on their social media activity. They did, Cambridge Analytica gained detailed profiles of people in the UK and the US through personality quizzes and other sources on Facebook. Your data is in circulation ’.

Ethics 120

Ethics Publicity Data SEO 120

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Viral 40

Viral Marketing Web Big Data 40

prTini

NOVEMBER 7, 2014

Decoding the Facebook News Feed: An Up-to-Date List of the Algorithm Factors and Changes. 5 Tips on Pinterest and Other Missed Social SEO Opportunities. The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. 5 Top Social Media Campaigns of 2014.

Pinterest 59

Pinterest Case Study Big Data Infographics 59

NewsWhip

JUNE 2, 2021

NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. . The process starts by detecting news stories and social media posts as soon as they appear.

Media 88

Media Data Reddit Crisis 88

prTini

NOVEMBER 21, 2014

What’s the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? The Top 10 Social Media Podcasts Right Now (client). Facebook at Work Set To Do the Business Like LinkedIn, Report Says. The Science of Building a Lasting Social Media Community. How to Get More PR Results.

Brand 52

Brand Branding Case Study Big Data 52

Shift Communications

FEBRUARY 19, 2015

Tom Foremski asked in Silicon Valley Watcher : PR’s challenge is that it is an artisanal, hand-crafted service operating within a brave new digital media world that rewards scale. Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Why not PR? Can PR be automated?

Advertising 60

Advertising Advertising SEO Software 60

Solo PR Pro

JUNE 12, 2018

It recently came to light that Cambridge Analytica , a political research firm, purchased information on more than 50 million Facebook users. This is far from the first scandal involving Facebook and data, but it brings to the forefront a deeper problem. This fully extends to the development and application of data.

Privacy 40

Privacy Data Ethics Policies 40

Marketwired

FEBRUARY 16, 2016

Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. A 20+ year veteran in PR and marketing, Breakenridge has counseled senior-level executives at Fortune 500 companies. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

PR Breakfast Club

JULY 6, 2015

There is an old saying that knowledge is power, and this can also be applied to your social media campaigns. Knowing the data behind why people click on a particular post, what makes your site visitors share that post and who exactly is reading your content can result in a more targeted campaign that has a higher success rate.

Data 28

Data Pinterest Social Media Big Data 28

Waxing UnLyrical

JULY 2, 2018

They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. A2 My first #PublicRelations job was with a nonprofit in Uganda, before the days of social media. A2: I stumbled into PR/marketing. Poonam Sharma (@poonam_s) June 14, 2018.

Measurement 40

Measurement Nonprofit Education Social Media 40

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. But the fact is that all of the media we consume – from the papers we read to the soundbites we retweet – boils down to ballyhoo. He was the first experiential marketer.

Viral 83

Viral Big Data Fashion Publicity 83

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52

PR Conversations

NOVEMBER 27, 2015

Facebook and Twitter were “filtered” (a nice way to say they are not normally available, without breaking the law). This presentation was to some 60 Iranian professionals from public, private and social sector organizations. Use of my Blackberry with an international carrier was impossible. The Internet connection was random.

Conference 40

Conference Hotels Internal International 40